Martín Escobari

16 power alleys, check the website.

In those power alleys, we think we're among the best in the world.

And we show up with 32 case studies.

We've done this 32 times.

And yes, you can copy things that work, but guess what?

You don't know the things that didn't work, that we tried, that we're going to prevent you from trying.

It's made it harder to compete, but I do think scale and experience helps, provided you are deliberate at learning from the experience and focused on how you build capabilities with scale in areas that really matter, not just look good on a website.

There's a lot more volatility.

The frequency of surprises is much higher.

So agility is super important.

We're also low-trust cultures, even though most of them are religious.

Doesn't mean you can trust it.

So a higher percentage of the time, you may find yourself with a crook across the table.

So the value of referencing is much more important.

And how to do a good reference is super important because people don't say bad things about other people easily.

So that's another one.

The third one, which is a positive one, which is the one great advantage of being outside the U.S.

is there's so many things that don't work well.

Lower hanging fruit.

And if you provide a great service, you capture a lot of value for a really long time.