Marti DeLima

It is organized like a legitimate business.

They use mass marketing tactics.

But I think it's getting more and more tailored with the tools that AI affords us and scammers.

They can do more kind of background research, especially on high value targets.

On individuals.

There are scams that are literally so good that they could fool any of us.

Some of the best take advantage of existing problems with are slow bureaucracies, poor customer service.

Let's say you get a text from your bank that says, did you make this purchase?

It says you bought an Apple computer or something.

So, of course, a wise scam literate person would say, I'm pretty sure I didn't purchase an Apple computer and this is probably a scam, but let me call my financial institution and I'm not going to be foolish and click the number that appeared in the text message.

I'm going to go on the website and I'm going to call their actual number.

So here's the thing.

Bank call centers are so busy that you often hear a message that we will save your place in line.

Just click one, record your name, and we'll call you back when it's your turn.

Scammers know this.

So what will they do?

They'll wait 30 minutes after they sent that text message and call you, and they will have faked the caller ID.

So it will say Chase Bank, U.S.

Bank, Bank of America, whatever the bank that they initially pretended to be, and ask you questions and confirm your identity.

They'll probably have information about you already.