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Martijn De Kuijper

๐Ÿ‘ค Speaker
151 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

So that's like, we're not focusing on the revenue part right now.

SaaS Interviews with CEOs, Startups, Founders
EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

We're mainly focusing on growth.

SaaS Interviews with CEOs, Startups, Founders
EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

So we didn't, you know, when I launched the first version on my own, I didn't have a pro account, like a revenue model.

SaaS Interviews with CEOs, Startups, Founders
EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

So I implemented that two months later.

SaaS Interviews with CEOs, Startups, Founders
EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

And to be honest, we never changed that until now because we were mainly focusing on top of the funnel, say like acquisition and activation.

SaaS Interviews with CEOs, Startups, Founders
EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

Okay.

SaaS Interviews with CEOs, Startups, Founders
EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

And then say roughly 10% is active.

SaaS Interviews with CEOs, Startups, Founders
EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

Yeah, that's exactly it.

SaaS Interviews with CEOs, Startups, Founders
EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

We started per week, but we found that people don't want to send weekly or they don't send weekly.

SaaS Interviews with CEOs, Startups, Founders
EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

They either send weekly, monthly, or more like an irregular pattern.

SaaS Interviews with CEOs, Startups, Founders
EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

Yeah, roughly 10%.

SaaS Interviews with CEOs, Startups, Founders
EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

Yep.

SaaS Interviews with CEOs, Startups, Founders
EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

Yeah.

SaaS Interviews with CEOs, Startups, Founders
EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

We have a, we have a content marketer.

SaaS Interviews with CEOs, Startups, Founders
EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

Yeah, so our main driver is the newsletters that people are sending out.

SaaS Interviews with CEOs, Startups, Founders
EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

So at the bottom of every newsletter, there's a link to review.

SaaS Interviews with CEOs, Startups, Founders
EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

And also everybody who signs up gets a profile page.

SaaS Interviews with CEOs, Startups, Founders
EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

And people, of course, share the profile page to get subscribers.

SaaS Interviews with CEOs, Startups, Founders
EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

So that's how we mainly, that's like our main driver.

SaaS Interviews with CEOs, Startups, Founders
EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

Yeah, it was a few thousand bucks.