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Martin Hatting

๐Ÿ‘ค Speaker
146 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Finally! How to move from consultant to SaaS CEO (from a consultant who did $800k revenue last year)

Yep.

SaaS Interviews with CEOs, Startups, Founders
Finally! How to move from consultant to SaaS CEO (from a consultant who did $800k revenue last year)

So content sprawl is something that we encountered in our day jobs as Microsoft 365 consultants.

SaaS Interviews with CEOs, Startups, Founders
Finally! How to move from consultant to SaaS CEO (from a consultant who did $800k revenue last year)

So we've been working, helping orgs move into the Microsoft cloud and then also build out their apps and run their services in the cloud.

SaaS Interviews with CEOs, Startups, Founders
Finally! How to move from consultant to SaaS CEO (from a consultant who did $800k revenue last year)

And the one thing which is quite interesting

SaaS Interviews with CEOs, Startups, Founders
Finally! How to move from consultant to SaaS CEO (from a consultant who did $800k revenue last year)

easy these days with Microsoft applications, with Teams specifically, and Teams have got more than 10 million users, is to create a workspace.

SaaS Interviews with CEOs, Startups, Founders
Finally! How to move from consultant to SaaS CEO (from a consultant who did $800k revenue last year)

You can spin up a workspace really quickly and really easily, and people tend to do that.

SaaS Interviews with CEOs, Startups, Founders
Finally! How to move from consultant to SaaS CEO (from a consultant who did $800k revenue last year)

It just goes wild.

SaaS Interviews with CEOs, Startups, Founders
Finally! How to move from consultant to SaaS CEO (from a consultant who did $800k revenue last year)

It's a good thing from an adoption perspective.

SaaS Interviews with CEOs, Startups, Founders
Finally! How to move from consultant to SaaS CEO (from a consultant who did $800k revenue last year)

But also what you end up having is like just thousands of workspaces that are unused.

SaaS Interviews with CEOs, Startups, Founders
Finally! How to move from consultant to SaaS CEO (from a consultant who did $800k revenue last year)

You get duplicate information all over the place.

SaaS Interviews with CEOs, Startups, Founders
Finally! How to move from consultant to SaaS CEO (from a consultant who did $800k revenue last year)

And then what happens is people can't find stuff.

SaaS Interviews with CEOs, Startups, Founders
Finally! How to move from consultant to SaaS CEO (from a consultant who did $800k revenue last year)

And then they create more workspaces because they can't find what they're looking for.

SaaS Interviews with CEOs, Startups, Founders
Finally! How to move from consultant to SaaS CEO (from a consultant who did $800k revenue last year)

And you just end up with just overload all over the place.

SaaS Interviews with CEOs, Startups, Founders
Finally! How to move from consultant to SaaS CEO (from a consultant who did $800k revenue last year)

You solve that by putting governance in place, by putting a bit of friction in place for, well, there's a couple of steps.

SaaS Interviews with CEOs, Startups, Founders
Finally! How to move from consultant to SaaS CEO (from a consultant who did $800k revenue last year)

Putting a bit of friction in place for the user so they can't just spin up the workspace willy-nilly.

SaaS Interviews with CEOs, Startups, Founders
Finally! How to move from consultant to SaaS CEO (from a consultant who did $800k revenue last year)

There needs to be a definite purpose to it and it needs to be

SaaS Interviews with CEOs, Startups, Founders
Finally! How to move from consultant to SaaS CEO (from a consultant who did $800k revenue last year)

properly thought out.

SaaS Interviews with CEOs, Startups, Founders
Finally! How to move from consultant to SaaS CEO (from a consultant who did $800k revenue last year)

It needs to be based on a specific direction.

SaaS Interviews with CEOs, Startups, Founders
Finally! How to move from consultant to SaaS CEO (from a consultant who did $800k revenue last year)

It needs to have a specific set of rules which govern its lifecycle.

SaaS Interviews with CEOs, Startups, Founders
Finally! How to move from consultant to SaaS CEO (from a consultant who did $800k revenue last year)

And that's the governance framework which you can use to limit that.

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