Martin Kuro
๐ค SpeakerAppearances Over Time
Podcast Appearances
Absolutely.
I mean, we're pretty satisfied with the trajectory.
I mean, of course, we're starting from nothing.
But yeah, we're looking forward to hitting that milestone and being able to communicate
So we're kind of we have a very trial by error approach.
So we're pretty much trying everything.
See what sticks.
What works really well is pretty much a cold calling right now.
So more of a sales driven approach right now.
giving us time to build a brand and to develop all the inbound leads, which we're starting to get with a content strategy, which is starting to bear fruit, focused on posting blog articles, a lot of LinkedIn posts, a lot of events.
We do a lot of co-branded webinars with companies that have a bigger notoriety and a bigger following than we do.
And that's a great way to attract leads for us.
And we're starting to look into partnerships.
We've got two lined up, one with the French QuickBooks, which is called Penny Lane.
We're trying to build their analytics platform because that's something they don't necessarily have in their product right now.
And we're also looking to internationalize through partnerships.
And we have one lined up with a revenue-based financing provider, which is based in a neighboring country and who could give us access to its client base.
So we're keeping it under watch, on a close, close watch.
We don't naturally disclose that number, but it is a top priority for us.
We're trying to squeeze as much efficiency out of every euro that we spend.