Martin Reeves

Yeah. Well, you know, we did personally interview all of these people that were part of that community of people trying to do things with an instant recognition icon. And they often didn't have any awareness that they were doing anything special. I mean, every day consisted for these startups. And this is after the dot-com crash. So it was the nuclear winter in Silicon Valley.

You know, these companies that were struggling to survive. We're just trying to solve another tactical problem. There were various tactical problems at the time. One of them was voting. How could you do voting? For instance, I'm not sure if you remember a site called Hot or Not. You voted on people's photographs. Were they hot or not?

You know, these companies that were struggling to survive. We're just trying to solve another tactical problem. There were various tactical problems at the time. One of them was voting. How could you do voting? For instance, I'm not sure if you remember a site called Hot or Not. You voted on people's photographs. Were they hot or not?

You know, these companies that were struggling to survive. We're just trying to solve another tactical problem. There were various tactical problems at the time. One of them was voting. How could you do voting? For instance, I'm not sure if you remember a site called Hot or Not. You voted on people's photographs. Were they hot or not?

You needed some sort of voting mechanism that aggregated clicks, but you needed not to trigger a page refresh. That's one tactical job that people are trying to solve for. The one I mentioned about hey, we're a restaurant review site. We need to attract restaurant reviews. How do we do that? How do we give people incentive?

You needed some sort of voting mechanism that aggregated clicks, but you needed not to trigger a page refresh. That's one tactical job that people are trying to solve for. The one I mentioned about hey, we're a restaurant review site. We need to attract restaurant reviews. How do we do that? How do we give people incentive?

You needed some sort of voting mechanism that aggregated clicks, but you needed not to trigger a page refresh. That's one tactical job that people are trying to solve for. The one I mentioned about hey, we're a restaurant review site. We need to attract restaurant reviews. How do we do that? How do we give people incentive?

We don't have the money to pay for these things like the Michelin Guide would. So how do we do that? Another one was cleaning up content feeds. Most people, if you give them an opportunity to comment on somebody else's content, they'll make a trivial comment, right? They'll say, okay, or great, or well done. And if you've got a whole page full of that, that's That's not very captivating.

We don't have the money to pay for these things like the Michelin Guide would. So how do we do that? Another one was cleaning up content feeds. Most people, if you give them an opportunity to comment on somebody else's content, they'll make a trivial comment, right? They'll say, okay, or great, or well done. And if you've got a whole page full of that, that's That's not very captivating.

We don't have the money to pay for these things like the Michelin Guide would. So how do we do that? Another one was cleaning up content feeds. Most people, if you give them an opportunity to comment on somebody else's content, they'll make a trivial comment, right? They'll say, okay, or great, or well done. And if you've got a whole page full of that, that's That's not very captivating.

That's not going to keep users on your site. So if you can clean all of that and compress it into an icon with a little counter or something, that's another problem. So people are trying to solve these various tactical problems, and then they bumped into the idea that, hey,

That's not going to keep users on your site. So if you can clean all of that and compress it into an icon with a little counter or something, that's another problem. So people are trying to solve these various tactical problems, and then they bumped into the idea that, hey,

That's not going to keep users on your site. So if you can clean all of that and compress it into an icon with a little counter or something, that's another problem. So people are trying to solve these various tactical problems, and then they bumped into the idea that, hey,

You know, there's this perpetual problem since the beginning of time in advertising, which is half my advertising, as the joke goes, is ineffective. I just don't know which which half of my advertising is ineffective. And by enabling this sort of instant low cost response function, I like that. I like that person. I like that content. You know, essentially, you had the first effective product.

You know, there's this perpetual problem since the beginning of time in advertising, which is half my advertising, as the joke goes, is ineffective. I just don't know which which half of my advertising is ineffective. And by enabling this sort of instant low cost response function, I like that. I like that person. I like that content. You know, essentially, you had the first effective product.

You know, there's this perpetual problem since the beginning of time in advertising, which is half my advertising, as the joke goes, is ineffective. I just don't know which which half of my advertising is ineffective. And by enabling this sort of instant low cost response function, I like that. I like that person. I like that content. You know, essentially, you had the first effective product.

granular proof of the value of advertising um which was the lifeblood of social media becoming a a multi a multi-billion dollar business and the thing that turned the digital marketing and advertising industry upside down but that was not the original intention so it's literally the you know the strict definition of serendipity if serendipity is a search for x and actually bumping into y it was it was essentially serendipitous

granular proof of the value of advertising um which was the lifeblood of social media becoming a a multi a multi-billion dollar business and the thing that turned the digital marketing and advertising industry upside down but that was not the original intention so it's literally the you know the strict definition of serendipity if serendipity is a search for x and actually bumping into y it was it was essentially serendipitous

granular proof of the value of advertising um which was the lifeblood of social media becoming a a multi a multi-billion dollar business and the thing that turned the digital marketing and advertising industry upside down but that was not the original intention so it's literally the you know the strict definition of serendipity if serendipity is a search for x and actually bumping into y it was it was essentially serendipitous

Well, the like button, it looks like giving somebody a thumbs up symbol. And of course, that's not an accident. There was a very popular book amongst web designers at the time called Don't Make Me Think. And the idea of this book was that if you wanted ideas to travel and scale, you didn't want the innovative thing to look innovative, to look unfamiliar, complicated, clever, because...