Martin Reeves

Well, the like button, it looks like giving somebody a thumbs up symbol. And of course, that's not an accident. There was a very popular book amongst web designers at the time called Don't Make Me Think. And the idea of this book was that if you wanted ideas to travel and scale, you didn't want the innovative thing to look innovative, to look unfamiliar, complicated, clever, because...

Well, the like button, it looks like giving somebody a thumbs up symbol. And of course, that's not an accident. There was a very popular book amongst web designers at the time called Don't Make Me Think. And the idea of this book was that if you wanted ideas to travel and scale, you didn't want the innovative thing to look innovative, to look unfamiliar, complicated, clever, because...

Things that make you think, things with unnecessary friction involved, are hard work. You want to hijack something that's already there. And why the thumb? Why the thumbs up icon? Well, it was a gesture that already existed in human language. It's not actually a thumbs up. It's a piece of code in JavaScript with a visual appearance of a thumbs up.

Things that make you think, things with unnecessary friction involved, are hard work. You want to hijack something that's already there. And why the thumb? Why the thumbs up icon? Well, it was a gesture that already existed in human language. It's not actually a thumbs up. It's a piece of code in JavaScript with a visual appearance of a thumbs up.

Things that make you think, things with unnecessary friction involved, are hard work. You want to hijack something that's already there. And why the thumb? Why the thumbs up icon? Well, it was a gesture that already existed in human language. It's not actually a thumbs up. It's a piece of code in JavaScript with a visual appearance of a thumbs up.

When you click the picture and the piece of code of the like button, it creates dopamine release in the part of the brain called the nucleus accumbens in the reptilian part of the brain and releases dopamine. And it's the same dopamine release as actually being liked. It's the same dopamine release as actually liking somebody. It's as rewarding to like something and somebody as to be liked.

When you click the picture and the piece of code of the like button, it creates dopamine release in the part of the brain called the nucleus accumbens in the reptilian part of the brain and releases dopamine. And it's the same dopamine release as actually being liked. It's the same dopamine release as actually liking somebody. It's as rewarding to like something and somebody as to be liked.

When you click the picture and the piece of code of the like button, it creates dopamine release in the part of the brain called the nucleus accumbens in the reptilian part of the brain and releases dopamine. And it's the same dopamine release as actually being liked. It's the same dopamine release as actually liking somebody. It's as rewarding to like something and somebody as to be liked.

It's the same brain center that causes us to find sex pleasurable. Unfortunately, it's the same brain center that makes cocaine addictive. So why did we never need an instruction book for the like button? Because it's plugging into something very cleverly that already exists.

It's the same brain center that causes us to find sex pleasurable. Unfortunately, it's the same brain center that makes cocaine addictive. So why did we never need an instruction book for the like button? Because it's plugging into something very cleverly that already exists.

It's the same brain center that causes us to find sex pleasurable. Unfortunately, it's the same brain center that makes cocaine addictive. So why did we never need an instruction book for the like button? Because it's plugging into something very cleverly that already exists.

that because it is so powerful that someone would lay claim to it that they would say I invented the like button but nobody did why didn't they because the culture of Silicon Valley at the time and still somewhat the case but maybe less the case you know when you have conversations with these people that were involved in you know a version of the like button you know they were all talk

that because it is so powerful that someone would lay claim to it that they would say I invented the like button but nobody did why didn't they because the culture of Silicon Valley at the time and still somewhat the case but maybe less the case you know when you have conversations with these people that were involved in you know a version of the like button you know they were all talk

that because it is so powerful that someone would lay claim to it that they would say I invented the like button but nobody did why didn't they because the culture of Silicon Valley at the time and still somewhat the case but maybe less the case you know when you have conversations with these people that were involved in you know a version of the like button you know they were all talk

talking about each other's work in restaurants and bars. And there were meetups. There was a famous one called Squid Labs, for example, that it was a place where people gathered and talked about the latest cool stuff they're working on. So attribution is very difficult.

talking about each other's work in restaurants and bars. And there were meetups. There was a famous one called Squid Labs, for example, that it was a place where people gathered and talked about the latest cool stuff they're working on. So attribution is very difficult.

talking about each other's work in restaurants and bars. And there were meetups. There was a famous one called Squid Labs, for example, that it was a place where people gathered and talked about the latest cool stuff they're working on. So attribution is very difficult.

right has the thumbs up and the thumbs down the thumbs down was obviously everybody that contemplated the thumbs up also contemplated the thumbs down and that would have also been picking piggybacking on the history of human gestural language but the way that the business model of social media evolved the advertisers pay for your attention uh using the proposition that using their uh

right has the thumbs up and the thumbs down the thumbs down was obviously everybody that contemplated the thumbs up also contemplated the thumbs down and that would have also been picking piggybacking on the history of human gestural language but the way that the business model of social media evolved the advertisers pay for your attention uh using the proposition that using their uh

right has the thumbs up and the thumbs down the thumbs down was obviously everybody that contemplated the thumbs up also contemplated the thumbs down and that would have also been picking piggybacking on the history of human gestural language but the way that the business model of social media evolved the advertisers pay for your attention uh using the proposition that using their uh