Martin Reeves

streams of like data and so on they can tell you whether your advertising is working whether it's going to work or not with a particular demographic they can target very precisely and if that's the case you want to maximize the the continuity of the attention of your users so giving people the ability to say You know, I don't like this. I don't want to do this.

streams of like data and so on they can tell you whether your advertising is working whether it's going to work or not with a particular demographic they can target very precisely and if that's the case you want to maximize the the continuity of the attention of your users so giving people the ability to say You know, I don't like this. I don't want to do this.

streams of like data and so on they can tell you whether your advertising is working whether it's going to work or not with a particular demographic they can target very precisely and if that's the case you want to maximize the the continuity of the attention of your users so giving people the ability to say You know, I don't like this. I don't want to do this.

It just doesn't fit with that business model. So the thumbs down button still exists in one or two places, but it died off pretty quickly. It was positive attention that people wanted.

It just doesn't fit with that business model. So the thumbs down button still exists in one or two places, but it died off pretty quickly. It was positive attention that people wanted.

It just doesn't fit with that business model. So the thumbs down button still exists in one or two places, but it died off pretty quickly. It was positive attention that people wanted.

Right. I mean, there was never complete convergence, as we've already discussed. I mean, some companies use the heart icon or a smiley icon. There was never complete convergence, the star system. One of the interesting things about the like button is that it's intrinsically ambiguous. and usable as humans use language in all sorts of ways. So it can be gamed.

Right. I mean, there was never complete convergence, as we've already discussed. I mean, some companies use the heart icon or a smiley icon. There was never complete convergence, the star system. One of the interesting things about the like button is that it's intrinsically ambiguous. and usable as humans use language in all sorts of ways. So it can be gamed.

Right. I mean, there was never complete convergence, as we've already discussed. I mean, some companies use the heart icon or a smiley icon. There was never complete convergence, the star system. One of the interesting things about the like button is that it's intrinsically ambiguous. and usable as humans use language in all sorts of ways. So it can be gamed.

And also each company is trying to solve a different problem. So if we take Amazon, I mean, one of the things that Amazon is trying to do is trying to figure out which products to promote, which products not to promote. And also to seem like a trustworthy place to buy things. And one of the ways that they had of doing that, therefore, was to try to figure out a way of having reliable ratings.

And also each company is trying to solve a different problem. So if we take Amazon, I mean, one of the things that Amazon is trying to do is trying to figure out which products to promote, which products not to promote. And also to seem like a trustworthy place to buy things. And one of the ways that they had of doing that, therefore, was to try to figure out a way of having reliable ratings.

And also each company is trying to solve a different problem. So if we take Amazon, I mean, one of the things that Amazon is trying to do is trying to figure out which products to promote, which products not to promote. And also to seem like a trustworthy place to buy things. And one of the ways that they had of doing that, therefore, was to try to figure out a way of having reliable ratings.

So they have their star rating system. And then they also, I believe they're backing away from this now, but they had their rater rating system. So you You not only rated products, but you rated the raters and you had authorized purchases and it's done with stars. So that's a very different thing from trying to encourage restaurant reviews or clean up content feeds.

So they have their star rating system. And then they also, I believe they're backing away from this now, but they had their rater rating system. So you You not only rated products, but you rated the raters and you had authorized purchases and it's done with stars. So that's a very different thing from trying to encourage restaurant reviews or clean up content feeds.

So they have their star rating system. And then they also, I believe they're backing away from this now, but they had their rater rating system. So you You not only rated products, but you rated the raters and you had authorized purchases and it's done with stars. So that's a very different thing from trying to encourage restaurant reviews or clean up content feeds.

And they happen to go with the star system, yes.

And they happen to go with the star system, yes.

And they happen to go with the star system, yes.

Well, that goes back to what you might call the evolutionary suite of human social behaviors. So how do humans deploy their superpower of social learning? One way is that they have a preference for what the scientists call homophily, which is essentially hanging out with people like me. Why? Because I'm more likely to learn from a community that's like me

Well, that goes back to what you might call the evolutionary suite of human social behaviors. So how do humans deploy their superpower of social learning? One way is that they have a preference for what the scientists call homophily, which is essentially hanging out with people like me. Why? Because I'm more likely to learn from a community that's like me