Martin Reeves

Well, that goes back to what you might call the evolutionary suite of human social behaviors. So how do humans deploy their superpower of social learning? One way is that they have a preference for what the scientists call homophily, which is essentially hanging out with people like me. Why? Because I'm more likely to learn from a community that's like me

learning about the same problem than people that are not like me. And interestingly, we use the word like to describe that. And there's this ambiguity in like. Like means I like the person. It also means I am like the person. It's an act of homophily. And a second one is, which comes to your point, is a preference for what you might call mild hierarchy.

learning about the same problem than people that are not like me. And interestingly, we use the word like to describe that. And there's this ambiguity in like. Like means I like the person. It also means I am like the person. It's an act of homophily. And a second one is, which comes to your point, is a preference for what you might call mild hierarchy.

learning about the same problem than people that are not like me. And interestingly, we use the word like to describe that. And there's this ambiguity in like. Like means I like the person. It also means I am like the person. It's an act of homophily. And a second one is, which comes to your point, is a preference for what you might call mild hierarchy.

So in the animal kingdom, we have hierarchy. Nobody likes to upset the chief baboon or the chief orangutan. Why? Because they use violence or the threat of violence to maintain the social hierarchy. Humans are a little different. We like to learn from people that other people appear to be learning from. So we like to learn from popular people. So you're quite right.

So in the animal kingdom, we have hierarchy. Nobody likes to upset the chief baboon or the chief orangutan. Why? Because they use violence or the threat of violence to maintain the social hierarchy. Humans are a little different. We like to learn from people that other people appear to be learning from. So we like to learn from popular people. So you're quite right.

So in the animal kingdom, we have hierarchy. Nobody likes to upset the chief baboon or the chief orangutan. Why? Because they use violence or the threat of violence to maintain the social hierarchy. Humans are a little different. We like to learn from people that other people appear to be learning from. So we like to learn from popular people. So you're quite right.

We look at the like count and we like liked people because we become included in a group of people that are liked and we hope to be liked ourselves. And we want to learn from the group of people like us and from the people that are liked by others.

We look at the like count and we like liked people because we become included in a group of people that are liked and we hope to be liked ourselves. And we want to learn from the group of people like us and from the people that are liked by others.

We look at the like count and we like liked people because we become included in a group of people that are liked and we hope to be liked ourselves. And we want to learn from the group of people like us and from the people that are liked by others.

It's generally the case that when you create an innovation, it has this unintended beneficial effect. You know, like often the thing is good at something you didn't anticipate. And it almost always creates a new problem. With technology, it can happen very fast. So it can create social dilemmas as we try to clamp down on the unintended side effect.

It's generally the case that when you create an innovation, it has this unintended beneficial effect. You know, like often the thing is good at something you didn't anticipate. And it almost always creates a new problem. With technology, it can happen very fast. So it can create social dilemmas as we try to clamp down on the unintended side effect.

It's generally the case that when you create an innovation, it has this unintended beneficial effect. You know, like often the thing is good at something you didn't anticipate. And it almost always creates a new problem. With technology, it can happen very fast. So it can create social dilemmas as we try to clamp down on the unintended side effect.

And one of the unintended side effects of social media is that it has an addictive quality, especially for young girls during a formative period of their social development. I mean, there's good science showing that they're very sensitive to... popularity and perceived popularity. They do compare themselves with others. And of course, the like button feeds directly into that.

And one of the unintended side effects of social media is that it has an addictive quality, especially for young girls during a formative period of their social development. I mean, there's good science showing that they're very sensitive to... popularity and perceived popularity. They do compare themselves with others. And of course, the like button feeds directly into that.

And one of the unintended side effects of social media is that it has an addictive quality, especially for young girls during a formative period of their social development. I mean, there's good science showing that they're very sensitive to... popularity and perceived popularity. They do compare themselves with others. And of course, the like button feeds directly into that.

So if your daughter's late at night looking at her own like count and the like count of her friends, and whichever post didn't get likes. It can be a very elating experience, but also a very depressing experience. And there's pretty good evidence that there's a pathology of especially young teenage girls that are quite distressed by the social comparative aspect of liking and being liked.

So if your daughter's late at night looking at her own like count and the like count of her friends, and whichever post didn't get likes. It can be a very elating experience, but also a very depressing experience. And there's pretty good evidence that there's a pathology of especially young teenage girls that are quite distressed by the social comparative aspect of liking and being liked.

So if your daughter's late at night looking at her own like count and the like count of her friends, and whichever post didn't get likes. It can be a very elating experience, but also a very depressing experience. And there's pretty good evidence that there's a pathology of especially young teenage girls that are quite distressed by the social comparative aspect of liking and being liked.

It's a very interesting innovation problem in itself, because if you can't foresee the beneficial effects of an invention, how could you possibly foresee the the negative consequences, which are really rather surprising. I don't think anyone anticipated them.