Marvin Russell

You can make unlimited checklists all day, every day for free.

But if you want to sign up and store those checklists and come back and manage them later, there is a small fee.

So it's a freemium model.

You can make unlimited free checklists, but there's added features on that you can pay a small monthly fee to get more features.

On average, they're probably paying about five dollars per month.

We have a personal plan and a business plan.

So the business plan is a little bit more expensive.

It gives you unlimited collaboration with unlimited other team members and the smaller personal plans, five bucks.

So it averages probably more closer to six or seven dollars per month.

I have a small investor.

I work for, I do a little bit of consulting for a private equity firm, one of the same firms that bought my last software company, my set auditor, and they wanted to stay in the business with me.

They told me like, we want to be in the Marvin business, whatever you're working on, can we work on it with you?

So I had a small little investment and

to help pay for a junior developer, I'll call it, but he's more senior now, but I have one developer who is my lead senior engineer, if you will, but he does all the tech stuff and I do all the business, design, strategy, I mean, you name it, all the other stuff.

So he does tech, I do everything else.

Well, we just, we were 100% free up until this year.

And we had about 80 or 90,000 members.

And the cool thing about us is the way we find all of our members is we're ranked, literally, if you go to Google and search checklist, we're usually number one or number two.

And we've got about 90,000 members around the world.

And we just added that paid model on that you can pay seven, I'm sorry,