Marvin Russell

$599 or $19 per month.

And now we're up to a few hundred members that are paying on average that we talked about before, but a few hundred out of that 90,000 and that's growing like crazy.

Probably just under 200, but like I said, it's a brand new paid option.

It's working so far, but we're just at 200.

By the end of the month, we'll be over 200.

We turned it on.

We tested a bunch of different pricing models, but the pricing model that we're on right now happened around mid-summer, and we've been tweaking ever since.

So it's been a few months, a few tweaks in pricing, but we're kind of locked in with what we're doing now.

Well, the first question we had was, should we...

Should we ask people for a credit card before they start their trial?

That was the first question.

Should we let them do the trial with or without a credit card?

We tested both and with the credit card got way more conversions for us because on our model... Free conversions are paid.

I'm sorry, free conversions are paid?

Yeah.

Um, it's well paid conversions.

Yeah, I'm talking about paid conversions.

All of our trials have paid conversions.

So the unique thing about sorry, Marvin, I don't follow that at all.

No, that's I'm sorry.