Marvin Russell

People commit more.

They're more anxious.

They've told themselves they like the site enough that they're going to continue paying.

So we ask for that credit card now up front.

Yes, we have a higher conversion rate, I should say.

Not more conversions, but a higher rate.

Yes.

We did run the test.

I don't have those numbers off the top of my head.

Um, but we did, we did test back and forth.

I can tell you is the one that we landed on, which was asking for the credit card upfront.

ended up giving us more paid conversions.

So we ended up sticking with that.

We tested two models.

We tested different pricing models and we tested whether or not we're going to ask for a credit card at the beginning of a trial.

And the asking for the bigger, asking for the credit card definitely led to a higher conversion rate that got us more paid members in the end.

Because the people who weren't willing to put their credit card in, they weren't really serious customers.

And they might have, you know, for whatever reason, didn't continue using our software for whatever reason.

So once we got them to commit with a credit card, our conversion rates were a lot better.

Well, the thing we wanted to do is we knew that people were going to give us a credit card and sign up for a trial if they got to test our software.