Marvin Russell

And again, we get endless free customers looking for exactly what we do.

And there's just no need to pay for those to pay for those customers when they're coming to us and their target.

If we put an ad up right now and we were like advertising on Facebook, people that type in the word productivity or something like that, they're not looking for checklists at that moment.

We get almost everything.

In checklist into Google, they come to our site first.

We beat out everybody.

There's not one to-do list maker or checklist maker out there that beats us in that space.

I guess that's my background.

I guess that gives us a huge competitive advantage.

But I definitely see your point.

You know, paying customers, I mean, people, it definitely helps you build a better business.

you know, customer base by understanding who's going to pay for what.

But if we don't have to, why should we?

Well, checklists are very personal to me.

I've suffered from severe ADHD.

I've suffered from severe anxiety my entire life.

And instead of taking Ritalin or Adderall, what I've been able to do is make checklists.

And that's been my, since I'm 41 years old, since I was 22, I've just made checklists.

And that's my drug of choice.

Instead of the Ritalin, the Adderall to keep me focused, I make a checklist every single morning.