Marvin Russell

I'm sure you're familiar with Neil Patel.

Yeah, the followers aren't.

That's just something we just added recently to the site.

But now think about it like this.

When you type in Hallmark movie schedule, which a million people a month are doing right now because it's a huge season for that, her checklist is coming up as one of the top results in Google now.

So not only is she building her brand awareness, but she's offering something tangible that a person can come away with and use and copy and actually complete that checklist if they want to, if they want to watch all those movies.

So in 2017, the number one thing that marketers were looking for is new ways to market their content with interactive content.

Checklist is the perfect example of that.

You can market your brand with actual interactive content.

Anybody can copy your checklist and start checking items off.

Guess what?

The company that, oh, wow, 10,000 people downloaded my checklist or 15 people copied my checklist and 1,000 people have completed this task but not that task.

They've completed this task but not that task.

And that just gives you a huge advantage as far as understanding who your customer base is.

Well, she wants to sell books, if I'm not mistaken, right?

If you click on her link, I think the link goes to a book selling website or a website that sells her book.

So anybody that sees that website, which thousands and thousands of people, like you just said, have seen it, any clicks on the link on the checklist that goes to her website can say, oh, wow, this person has a brand new book that she's selling.

And she can track that.

She can see how many sales she's getting.

She can see the direct amount of traffic coming from Checkly and how many contributed directly to her sales using Checkly.