Mary Goodhart

They wanted us to help them become even more famous than they were. And, you know, again, they just didn't understand that there was not at all a financial landscape to make any of that happen or like a desire from anybody on the inside to make that happen.

They wanted us to help them become even more famous than they were. And, you know, again, they just didn't understand that there was not at all a financial landscape to make any of that happen or like a desire from anybody on the inside to make that happen.

But the thought that we were never going to be allowed to pay creators was obviously a huge obstacle and one that we were facing in that meeting because the conversation started to turn towards, okay, now we've told you everything that we're mad at you guys about, now let's talk about how much money you're going to pay us.

But the thought that we were never going to be allowed to pay creators was obviously a huge obstacle and one that we were facing in that meeting because the conversation started to turn towards, okay, now we've told you everything that we're mad at you guys about, now let's talk about how much money you're going to pay us.

So Mark has said in the meeting, listen, we've figured out what we want from you guys. So we're going to post three vines a week for the next year. And for that, we want a million dollars.

So Mark has said in the meeting, listen, we've figured out what we want from you guys. So we're going to post three vines a week for the next year. And for that, we want a million dollars.

My thought and the thought of my coworkers who were at that meeting with me was like, this is great. If they're all agreeing to post regularly for a year, then in that year, we can get this strategy off the ground and we'll have a ton of content ready to go. This is the time that we need. And so we left that meeting quite excited because we felt like a million dollars.

My thought and the thought of my coworkers who were at that meeting with me was like, this is great. If they're all agreeing to post regularly for a year, then in that year, we can get this strategy off the ground and we'll have a ton of content ready to go. This is the time that we need. And so we left that meeting quite excited because we felt like a million dollars.

You know, of course, we were going to have to convince Twitter that it was going to be OK to pay creators for content. But we felt really positive, like, guys, we can do this. It's a million bucks. We'll go ask for it. And they had made us sign an NDA when we went into the meeting, which was hilarious because it was like immediately broken by all of them.

You know, of course, we were going to have to convince Twitter that it was going to be OK to pay creators for content. But we felt really positive, like, guys, we can do this. It's a million bucks. We'll go ask for it. And they had made us sign an NDA when we went into the meeting, which was hilarious because it was like immediately broken by all of them.

But also, you know, how could I really sign an NDA and then go back and talk to a bunch of people at Twitter about the need for this money? The whole thing, you know, that is where like Marcus was smart. He was strategic. He was intelligent, but he was also just a kid and he was smart. trying to act as like a grown-up professional.

But also, you know, how could I really sign an NDA and then go back and talk to a bunch of people at Twitter about the need for this money? The whole thing, you know, that is where like Marcus was smart. He was strategic. He was intelligent, but he was also just a kid and he was smart. trying to act as like a grown-up professional.

And I gave him all the credit in the world because he did a good job, but he just was like missing a few key elements. So, you know, we had to kind of disregard that in the A as well. And

And I gave him all the credit in the world because he did a good job, but he just was like missing a few key elements. So, you know, we had to kind of disregard that in the A as well. And

We went back to Twitter and we started strategizing about how to set up this meeting with Twitter leadership and kind of really for the first time ever, like lay out the whole landscape, explain everything that was going on with Vine and plead to them for this release of a million dollars to pay these Viners to make vines.

We went back to Twitter and we started strategizing about how to set up this meeting with Twitter leadership and kind of really for the first time ever, like lay out the whole landscape, explain everything that was going on with Vine and plead to them for this release of a million dollars to pay these Viners to make vines.

They followed up with that via email the next week. Marcus emailed over the proposal. And what he had not said in the room was that the ask was for a million dollars each.

They followed up with that via email the next week. Marcus emailed over the proposal. And what he had not said in the room was that the ask was for a million dollars each.

They literally said we want we will all make three vines a week for a million dollars. And they just didn't say that word each in the room. So I was thinking, oh, a million bucks. I can do this. We can swing this. We thought, of course, we're stupid. But we thought that the ask was for a million dollars for all of them. They each wanted a million dollars for the year.

They literally said we want we will all make three vines a week for a million dollars. And they just didn't say that word each in the room. So I was thinking, oh, a million bucks. I can do this. We can swing this. We thought, of course, we're stupid. But we thought that the ask was for a million dollars for all of them. They each wanted a million dollars for the year.