Mary Goodhart

So that was like a 18, 19 million dollar ask. And I got on the phone with him and said, like, buddy, I don't think you understand. Like Vine has never made a penny before. So there is no way I could ever get $19 million unlocked for you guys. There's no way in hell. And he was like, I know how much Twitter makes. And I was like, yeah, but this isn't Twitter. This is Vine. We're nascent.

So that was like a 18, 19 million dollar ask. And I got on the phone with him and said, like, buddy, I don't think you understand. Like Vine has never made a penny before. So there is no way I could ever get $19 million unlocked for you guys. There's no way in hell. And he was like, I know how much Twitter makes. And I was like, yeah, but this isn't Twitter. This is Vine. We're nascent.

We have never monetized. I don't think you really understand what it is that you're asking. And, um, and then as we were talking, you know, uh, Gabby, Gabby Hannah, um, texted me and said, Lele Pons told me what's going on. And even though I'm not a 1600 Viner, if I don't get a million dollars, I'm also not going to post.

We have never monetized. I don't think you really understand what it is that you're asking. And, um, and then as we were talking, you know, uh, Gabby, Gabby Hannah, um, texted me and said, Lele Pons told me what's going on. And even though I'm not a 1600 Viner, if I don't get a million dollars, I'm also not going to post.

And so Lele had gone and told a whole bunch of people, you know, how excited she was that she was about to get Vine to pay her. And then the ripple effect just began. And I started getting texts after texts from all kinds of creators saying, oh, You have to make the same deal with us. So then we just knew there was no way this was ever going to happen.

And so Lele had gone and told a whole bunch of people, you know, how excited she was that she was about to get Vine to pay her. And then the ripple effect just began. And I started getting texts after texts from all kinds of creators saying, oh, You have to make the same deal with us. So then we just knew there was no way this was ever going to happen.

So we told Marcus... that it wasn't going to happen. All of those 1,600 Viners started just immediately making Vine saying, we're leaving Vine, follow us on Instagram. You know, all of our content is there.

So we told Marcus... that it wasn't going to happen. All of those 1,600 Viners started just immediately making Vine saying, we're leaving Vine, follow us on Instagram. You know, all of our content is there.

We had to really accelerate the Ivy League plan. We took them to Japan. We took them to England. We took them on all these content creation trips. We took them to the White House. We made vines with Michelle Obama, which was truly an amazing event. King Bach was actually with us for that. And he got Justin Bieber to give him an unreleased track.

We had to really accelerate the Ivy League plan. We took them to Japan. We took them to England. We took them on all these content creation trips. We took them to the White House. We made vines with Michelle Obama, which was truly an amazing event. King Bach was actually with us for that. And he got Justin Bieber to give him an unreleased track.

So, you know, there were little sparks and high points after that meeting that made us feel like we were still going to survive and we were still going to make it.

So, you know, there were little sparks and high points after that meeting that made us feel like we were still going to survive and we were still going to make it.

Our sort of last hurrah, it was when we were desperately trying to do anything to compete with other platforms and stay alive. And we made this series called Camp Unplugged that when you look back on it, most of the cast of that long form series is quite famous now and doing very well for themselves.

Our sort of last hurrah, it was when we were desperately trying to do anything to compete with other platforms and stay alive. And we made this series called Camp Unplugged that when you look back on it, most of the cast of that long form series is quite famous now and doing very well for themselves.

Yeah. So those, I mean, I will say like big pats on the back for myself and the content team, because we had identified like these are all the next generation of successful creators. We just didn't have that. Like, really, I think we needed about six months for that tipping point to occur for them to be dominating the app. And we just didn't have that time.

Yeah. So those, I mean, I will say like big pats on the back for myself and the content team, because we had identified like these are all the next generation of successful creators. We just didn't have that. Like, really, I think we needed about six months for that tipping point to occur for them to be dominating the app. And we just didn't have that time.

Little did we know, we had also just been given a new general manager, someone external who came in. And I think the story goes that from the second she was hired, she was told, you know, like, hey, we're going to shut this app down and we're bringing you on to shut it down as gracefully as possible or something. But

Little did we know, we had also just been given a new general manager, someone external who came in. And I think the story goes that from the second she was hired, she was told, you know, like, hey, we're going to shut this app down and we're bringing you on to shut it down as gracefully as possible or something. But

We saw her as a huge enemy and, you know, everything was just literally falling apart around us.

We saw her as a huge enemy and, you know, everything was just literally falling apart around us.