Mary Goodhart

Oh, yeah, absolutely. I was on vacation. I was in Albuquerque at my in-law's house. And my boss said to me, I know you're on vacation, but this meeting is mandatory. So there was like three hours of my father-in-law figuring out what the Wi-Fi password was for me to join the meeting. And then...

Oh, yeah, absolutely. I was on vacation. I was in Albuquerque at my in-law's house. And my boss said to me, I know you're on vacation, but this meeting is mandatory. So there was like three hours of my father-in-law figuring out what the Wi-Fi password was for me to join the meeting. And then...

The I think it was the general manager at the time, Hannah, who said, you know, so we're going to close and effective today. Most of you will go home and be given a severance. But some of you will receive an email. And for those of you who do, you're not going to this won't be your last day. You've been chosen. to be part of the shutdown team. So I was one of those lucky people.

The I think it was the general manager at the time, Hannah, who said, you know, so we're going to close and effective today. Most of you will go home and be given a severance. But some of you will receive an email. And for those of you who do, you're not going to this won't be your last day. You've been chosen. to be part of the shutdown team. So I was one of those lucky people.

So I went out and got really drunk in Albuquerque and then kind of dealt with the fact that while many of my coworkers had a three month severance that they got to sit at home and enjoy and look for jobs, I was I think maybe there were 12 of us given the task of closing the company.

So I went out and got really drunk in Albuquerque and then kind of dealt with the fact that while many of my coworkers had a three month severance that they got to sit at home and enjoy and look for jobs, I was I think maybe there were 12 of us given the task of closing the company.

So for the next three months, I worked out my severance by packaging up all of the Vine merch that my coworker Jeremy and I had created, which was a huge success, by the way. Still to this day, Vine merch is a very valuable thing. item on the internet.

So for the next three months, I worked out my severance by packaging up all of the Vine merch that my coworker Jeremy and I had created, which was a huge success, by the way. Still to this day, Vine merch is a very valuable thing. item on the internet.

And I just, I packed up everything that was left and sent it out to all of the creators who were reaching out and asking for it and, you know, wrote a lot of teary letters and tried to be the supportive, cheerleading mom that I always had been.

And I just, I packed up everything that was left and sent it out to all of the creators who were reaching out and asking for it and, you know, wrote a lot of teary letters and tried to be the supportive, cheerleading mom that I always had been.

I think Vine could have survived with the support of Twitter. If Twitter had any fluency around Vine, then they could have brought their own ideas to the table and really participated in a conversation about what the future roadmap looked like. It just comes down to timing and leadership and the support from Twitter as well. If

I think Vine could have survived with the support of Twitter. If Twitter had any fluency around Vine, then they could have brought their own ideas to the table and really participated in a conversation about what the future roadmap looked like. It just comes down to timing and leadership and the support from Twitter as well. If

If every decision maker at Twitter was a regular Vine user, then I think we would have had a lot more internal support. But the story goes that Jack Dorsey was friends with the founders. And then when the whole thing fell apart, you know, he kind of lost heart for it. If anybody with any kind of foresight had just said, wait.

If every decision maker at Twitter was a regular Vine user, then I think we would have had a lot more internal support. But the story goes that Jack Dorsey was friends with the founders. And then when the whole thing fell apart, you know, he kind of lost heart for it. If anybody with any kind of foresight had just said, wait.

Maybe the problem here is that there's a bunch of people there with very little experience trying to figure things out with no mandate or no roadmap. So like, let's just put a couple of quite experienced people on this and let's give them one more year to turn it around.

Maybe the problem here is that there's a bunch of people there with very little experience trying to figure things out with no mandate or no roadmap. So like, let's just put a couple of quite experienced people on this and let's give them one more year to turn it around.

Because I really think if we had had good leadership and we had had one more year, we could now be TikTok and Congress wouldn't be worried about the fact that our social media success is governed by China now. Yeah. I want to say we had a million daily active users when we closed, which I mean, hey, a ton of apps would kill for that kind of traffic. Right.

Because I really think if we had had good leadership and we had had one more year, we could now be TikTok and Congress wouldn't be worried about the fact that our social media success is governed by China now. Yeah. I want to say we had a million daily active users when we closed, which I mean, hey, a ton of apps would kill for that kind of traffic. Right.

But it seemed clear to Jack and the other Twitter leadership that the peak had come and gone and we were no longer growing. We were deteriorating. And like rather than just get to embarrassingly low levels, let's just kill it while it's still kicking.

But it seemed clear to Jack and the other Twitter leadership that the peak had come and gone and we were no longer growing. We were deteriorating. And like rather than just get to embarrassingly low levels, let's just kill it while it's still kicking.