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Massimo Chieruzzi

๐Ÿ‘ค Speaker
81 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

Sure thing.

SaaS Interviews with CEOs, Startups, Founders
EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

So in terms of revenue per user, we are still there because we didn't change much about our pricing.

SaaS Interviews with CEOs, Startups, Founders
EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

We mainly focus on reducing our churn and, of course, growing.

SaaS Interviews with CEOs, Startups, Founders
EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

So at this point right now, we are over a $5 million run rate.

SaaS Interviews with CEOs, Startups, Founders
EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

And last year, we grew 11x on all the most important metrics for us, from the revenues to the number of Facebook advertising dollars managed every month.

SaaS Interviews with CEOs, Startups, Founders
EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

Now, the last one was a priced equity round.

SaaS Interviews with CEOs, Startups, Founders
EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

So we converted all the convertible notes.

SaaS Interviews with CEOs, Startups, Founders
EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

But the truth is that we have been profitable for the last year.

SaaS Interviews with CEOs, Startups, Founders
EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

So we don't need the money.

SaaS Interviews with CEOs, Startups, Founders
EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

It was very, very little.

SaaS Interviews with CEOs, Startups, Founders
EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

It was 1 million.

SaaS Interviews with CEOs, Startups, Founders
EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

It's mainly small, medium business owners.

SaaS Interviews with CEOs, Startups, Founders
EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

So on average, our perfect customers are everyone spending between $2,000 per month up to $50,000, $100,000 per month.

SaaS Interviews with CEOs, Startups, Founders
EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

We also have outliers spending like $2 million per month and guys spending like $500.

SaaS Interviews with CEOs, Startups, Founders
EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

But that's the sweet spot.

SaaS Interviews with CEOs, Startups, Founders
EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

And our...

SaaS Interviews with CEOs, Startups, Founders
EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

Top four verticals are startups, of course, but mainly small and medium media agencies, small brands, e-commerce guys, startups, and mobile developers.

SaaS Interviews with CEOs, Startups, Founders
EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

So we have a pretty good churn.

SaaS Interviews with CEOs, Startups, Founders
EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

It's around 7% and it's decreasing.

SaaS Interviews with CEOs, Startups, Founders
EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

But the most interesting thing is that we have most of the churn is in the first 30 days and it's for the lower subscription plan.

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