Massimo Chieruzzi

I don't see any short-term problem.

I mean, we are growing very aggressively.

Our acquisition strategy is working extremely well.

It's mainly inbound marketing.

So we provide value to our user, creating great content guides, etc.

People discover us through search engine because they search for 10 tips to optimize Facebook advertising.

They discover us, then they learn that

We have e-books, so we do a lot of lead generation.

We have a huge mailing list.

And out of that, we then convert them into customers through lead nurturing.

So it's a very cheap acquisition strategy.

We are spending very little.

We are spending less than 10K in paid acquisition.

We do that mainly for dog feeding our own product and using the product.

But the truth is also what we spend in paid acquisition is just spent in content promotion.

So we don't have any single ad right now promoting, hey, try out a espresso.

All our advertising are about, hey, we have great thoughts.

Hey, we have our great e-book.

We were founded in 2014.

I don't know.