Massimo

But the majority owners didn't want to necessarily lose majority ownership on this asset.

And so the idea was, let's keep growing it and get to a point where when we do sell it off, it's going to be such a big win that every shareholder is not going to object.

So that was the idea.

All right, guys.

So, well, we're basically done already, pretty much.

We've talked about a lot of stuff.

So we talked about the revenue growth that you can see here.

Again, it was basically bootstrapped over the years.

And I'm going to...

We're going to get to the details about running a team retreat, but I just wanted to give you a couple of additional nuggets of what helped us grow over the years.

I'm a big believer in having operating principles in the company that are very easy to remember and that everybody talks about because they allow you to create culture and insist on those things as you hire new people, etc.

So I'm going to talk about some of them real quick.

No friction.

As I was discussing with Nathan, we were literally product-led from the get-go.

So some people had this job to be done.

I want to design an email or a page quickly, no code.

And we had a product that we thought would help them get the job done.

Well, if that is the playbook for you, and product-led growth doesn't work for everybody, as you know.

We won't get into that.

But if it is something that you want to do, then...