Massimo

So by law, actually, you do have to have interest rates.

So I think it was 1%, something like that.

So it was a special internal loan.

Back then, the job to be done was a bunch of people that use applications to send an email, but the visual builder in that application sucks.

Don't think necessarily marketing.

It could be a billing system.

It could be an HR system.

We have a bunch of people in HR.

So when they send an email, do they have a visual builder in the HR tool or does it suck?

If it sucks, they're going to look for something else because marketing is never going to help them.

They're at the bottom of the priority list.

So that's why Bee was launched in 2014 at BeeFree.io.

So people that would come, okay, I can visually build this thing and then I'll grab the HTML and put it into my HR system or whatever.

So that was the initial playbook.

And then software companies said, hey, let me embed that thing into my software.

And after eight years, the business is still pretty much split in half.

So half of the ARR is from software companies that pay us because they embedded our visual builder.

And then there's the other half.

You know, it gets complicated when you're already public.

And so it's, first of all, I'm not the expert on this stuff, but it gets more complicated to say, okay, I'm gonna take this piece of the already publicly traded company, and then I need to spin it off