Massimo

And, you know, and so, yeah, on itself.

It's Grow.

It's on the Italian stock exchange.

Yeah, the founder in the sense that I was the head of product for the group.

And then we decided that this product was good enough to see if it would stand on its own.

So and the interesting thing is that the company gave this little startup a line of credit So very much the way you're saying fund your business, right?

So there was no big check that the company that parent company wrote And so we started just with a small MVP in 2014 with a small line of credit from the parent company and the parent company never actually wrote a big check so that's the way we did it and so we started

First revenue was in 2016, and so pretty much zero then, and it's about 10 million ARR now.

So it's taken some time, as you know, when you bootstrap, but very solid growth year over year.

So it's still a business unit of this larger.

what's that the size of the credit line at the beginning i think it was a half a million okay half a million got it so and how were they able to recruit you i mean why not you just go build this off to the side own 100 and do it yourself i was i was actually already i was the head of the head of product for the group and then i decided when this actually started you know growing fast since i had built companies before i said okay i'm gonna do this because it sounds like fun um and uh so yeah that's how it happened and it's been fun

Yeah, so I have a piece of it because of just, you know... Now I ask how big, right?

We're going to get in trouble for sure.

Yeah, no, it's, you know, it's, I think it's a successful example of, and again, the parent company is not huge, it's about 450 employees.

And B now the business unit is about 70.

So but still, it's a good example of how you can limit risk internally and and create a startup, you know, that can grow organically.

Product-led.

We were product-led from 2014, way before product-like growth was kind of, you know, a super sexy thing that everybody was talking about.

And so, in fact, I'm going to show in the slides kind of how this website looked in 2014.

I mean, it's the parent company.