Mathew Knowles

helps me to stay relevant.

I remember years ago, I was at Texas Southern University in one of my classes and one of my students said, you know, Professor Knowles, you have a lot of material in that suit.

I was like, what do you mean by that, son?

He's like, you know, it's kind of baggy.

That's not what's hip now.

So I get the benefit of being around, you know, Gen Z and understanding their behavior.

But again, it's just that

thirst for knowledge.

I've always been curious.

I've always wanted to know why in life.

And I've always wanted to think outside of the box and not be a box in thinker, somebody that's been conditioned and told this is a way we have to do it.

And you never say, well, why do we do it that way?

I'll try another way.

Yeah.

Yeah.

Yeah, we are all individually, as well as in our corporate careers, as well as in entrepreneurship.

Our brand, the moment we walk outside the door, we're messaging to the world, sometimes without words, often without words.

It's how we look.

We call it the optics always, the optics.

What are the optics?