Mathew Knowles

And so you have to understand that.

how to build a brand and messaging and brand development.

There's a reason why someone goes and gets a pair of Jordans versus going to Walmart and getting a pair of sneakers.

They're all sneakers.

They're both sneakers.

But what was the brand development that went into making you be aware that I want a pair of Jordans?

You know, you see, I always talk about entrepreneurship as to who

The what, the why, the where.

Who is my customer?

What is my product?

Why should they buy it?

That becomes the marketing and branding.

And then the where is the distribution channels.

I don't make it complicated.

A lot of people making folks and professors make it complicated.

It's as simple as the who, the what, the why, the where.

And that's why that branding, when we went into the music industry, they were selling records.

I was building brands.

That's why I partnered with L'Oreal and Destiny's Child and Beyonce to put their music and to put them in those commercials because the target market that we learn in marketing, finding our target market, were those women.

See, people didn't understand that those songs by Destiny's Child