Mathew Knowles

Independent Woman, Bills, Bills, Bills, Girls, Girls, Girls, strategically were empowerment songs, female empowerment songs.

That was part of the branding and marketing, female empowerment.

And even if you look fast forward into Beyonce's career, female empowerment.

You look at Solange, she's branding blackness.

On a product genetically black.

So you have to understand branding and marketing.

It's a really powerful tool.

Well, I think today there's so much information out there at your fingertips.

I mean, it just requires, again, going back to that simplicity of why I wrote The DNA of Achievers, the 10 traits of highly professionals that really have been successful.

And it starts, again, every time with a passion.

Like, it's just really what you want in life.

This is really what you want in your profession.

And sitting down and taking a piece of paper and writing down 10 things you love and eliminating till you get to three, eliminating till you get to that one thing that you love and you want to do in life.

Because when you live your passion, you never work.

You don't work when you live your passion.

You work when you have a job.

When I live my passion, like right now, I'm not working.

I'm having fun.

I'm enjoying this.

I'm excited about this interview.