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Mathilde Collin

๐Ÿ‘ค Speaker
191 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp

Um, we have our blog, blog.frontapp.com and then, um, medium.

SaaS Interviews with CEOs, Startups, Founders
EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp

I post a lot of things on medium.

SaaS Interviews with CEOs, Startups, Founders
EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp

So it's, um, my handle is Colin Mathilde.

SaaS Interviews with CEOs, Startups, Founders
EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp

Great.

SaaS Interviews with CEOs, Startups, Founders
EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp

Um, and on Twitter, um, same handle.

SaaS Interviews with CEOs, Startups, Founders
EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp

Yeah, we're doing a few experiments, but I think we have a product that not a lot of people are looking for.

SaaS Interviews with CEOs, Startups, Founders
EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp

And so, so far, it's turned out to be like a huge way to get leads.

SaaS Interviews with CEOs, Startups, Founders
EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp

Plus, no one is in charge.

SaaS Interviews with CEOs, Startups, Founders
EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp

And so it's many experiments right now.

SaaS Interviews with CEOs, Startups, Founders
EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp

So, yes.

SaaS Interviews with CEOs, Startups, Founders
EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp

So, we know that our user churn is 3% monthly.

SaaS Interviews with CEOs, Startups, Founders
EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp

Customer churn.

SaaS Interviews with CEOs, Startups, Founders
EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp

It's gross.

SaaS Interviews with CEOs, Startups, Founders
EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp

So, user churn, yeah.

SaaS Interviews with CEOs, Startups, Founders
EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp

Customer, number of companies that leave divided by total number of companies that use the product.

SaaS Interviews with CEOs, Startups, Founders
EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp

Yep.

SaaS Interviews with CEOs, Startups, Founders
EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp

But then our revenue churn has always been negative because we have a model where we have to let them expand.

SaaS Interviews with CEOs, Startups, Founders
EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp

Yeah, exactly.

SaaS Interviews with CEOs, Startups, Founders
EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp

In new teams.

SaaS Interviews with CEOs, Startups, Founders
EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp

And so that's always higher than the down sales.