Matt Abrahams

They are aspirational.

They use rhetorical flourishes that make them memorable, repetition, alliteration, things like that.

They also are in a context, in a time when those messages were really important and needed.

And they echo, they connect at a level of what's going on in the zeitgeist of the moment.

JFK's moonshot speech, Martin Luther King's civil rights speech, Steve Jobs, I would argue, what was going on in the economy and the environment at that time, that message really resonated.

So I think it's a match of context and timing.

It's a match of

really important ideas presented in a really important way with specific rhetorical flourishes that really make them memorable.

And I think also the character that those people brought to it also makes a difference as well.

I think other people could say those words and not have the same impact.

I think we're getting noisier.

Not I think.

I know we're getting noisier.

There are more messages out there.

Even in the case of Steve Jobs, which was the most recent in the example you gave, things weren't as noisy.

It wasn't as crowded, right?

And so I think it's hard to hear those phrases or those speeches in these environments where there's so much noise going on.

I think that's true.

And I think people aren't referring to the same channels.

So people are getting the information differently as well.