Matt Abrahams
👤 SpeakerAppearances Over Time
Podcast Appearances
How do I want them to feel?
And what do I want them to do?
Once you have an understanding of your audience and your goal, then apply a structure.
Don't just list and itemize information.
Problem, solution, benefit.
Past, present, future.
What, so what, now what?
There are myriad structures.
If you do that, you will have content that's meaningful to your audience
and increases the likelihood of fidelity of the communication, then you have to practice.
It's not enough to have a good message, you have to practice the delivery.
If you do those things, you will give better talks, you will have better conversations and better meetings.
That's right.
A lot of people envision the worst and they self-create that, right?
It's a self-fulfilling prophecy.
Imagine what the potential could be.
Set yourself for that positive expectation.
And it doesn't have to be, this is going to be the best communication ever.
Just be, I'm going to add value.
People are going to learn something.