Matt Abrahams

And I've always been fascinated by it.

In my class, I will do a lesson where I will bring in a Lego manual and an Ikea manual, which is their antithetical.

And I have my students just discuss communication using these as two representations of ways to get information across.

The gentleman who runs that group shared with me that Lego manual designers see the manual as a story.

as a narrative.

All you're doing is putting pieces together.

But what they found is if you put all the same steps in the same order, each step could be the same number of moves with the same number of pieces, people have a very different experience than if you give some moves that have a lot of hard, detailed work, some that are simpler, some that are faster.

So that rhythm you're talking about builds that motivation, builds that sense of accomplishment.

They're looking to bring emotion

into the act of building Lego models.

Wow.

Isn't that interesting?

And that just emphasizes what you were talking about.

Is it the Scandinavians that... It's out of Denmark, yeah.

Yeah, yeah, yeah.

Amazing.

Yeah.

Isn't that fascinating?

And if you can do it with a manual that has no words, that's just have you putting bricks together, think about what you could do in your communication one-on-one or one-to-many.

What you're talking about, the rhythm, the patterns, the pattern disruption, all of that can lead to that engagement.