Matt Best

Thank you for taking the time out of your busy schedule to come and talk to us about how we can align marketing sales and customer success together. And it's interesting, isn't it? We've got probably the first time that professionals in marketing sales and customer success have ever been in the same room together.

Thank you for taking the time out of your busy schedule to come and talk to us about how we can align marketing sales and customer success together. And it's interesting, isn't it? We've got probably the first time that professionals in marketing sales and customer success have ever been in the same room together.

No, it's your fault. No, it's your fault. No, it's my fault. Okay. All right. So as is customary on the Growth Workshop podcast, we like to kind of kick things off by just asking what's been interesting in your week. So tell us what's been interesting in your world this week.

No, it's your fault. No, it's your fault. No, it's my fault. Okay. All right. So as is customary on the Growth Workshop podcast, we like to kind of kick things off by just asking what's been interesting in your week. So tell us what's been interesting in your world this week.

Yeah.

Yeah.

That sounds so cool. I've probably been doing quite the opposite in this week, Johnny. I've just come back from a trip away with some pals. We had lots of croissants and dairy in the morning, followed by a few beers on the golf course. So that's what's been interesting in my world, which is probably the polar opposite to yours. Sorry to rub it in.

That sounds so cool. I've probably been doing quite the opposite in this week, Johnny. I've just come back from a trip away with some pals. We had lots of croissants and dairy in the morning, followed by a few beers on the golf course. So that's what's been interesting in my world, which is probably the polar opposite to yours. Sorry to rub it in.

So, yeah, and whilst we'd all love to continue just to do transformational breath breathing and what have you, I think it's probably helpful if we get into the meat of today's conversation. So, Teresa, we're fascinated to really dive into this alignment of

So, yeah, and whilst we'd all love to continue just to do transformational breath breathing and what have you, I think it's probably helpful if we get into the meat of today's conversation. So, Teresa, we're fascinated to really dive into this alignment of

marketing sales and customer success and really start to think about and talk about like what are some of the strategies and thinking about the audience and what they might want to take out today's conversation if we can share some you know some approaches some strategies now to bring those those three areas of any kind of client facing business um together that's really the objective for today and i think you know weaving in data and how the various different tools and frameworks that we can use to support that as well so um

marketing sales and customer success and really start to think about and talk about like what are some of the strategies and thinking about the audience and what they might want to take out today's conversation if we can share some you know some approaches some strategies now to bring those those three areas of any kind of client facing business um together that's really the objective for today and i think you know weaving in data and how the various different tools and frameworks that we can use to support that as well so um

But maybe sort of starting with marketing first, given that Magnus is a marketing specialist consultancy, what do you see generally as the role of marketing and how it's evolving in a modern, in today's kind of business landscape? And I guess particularly as we think about then how it aligns into sales to drive growth?

But maybe sort of starting with marketing first, given that Magnus is a marketing specialist consultancy, what do you see generally as the role of marketing and how it's evolving in a modern, in today's kind of business landscape? And I guess particularly as we think about then how it aligns into sales to drive growth?

It's so fascinating that a lot of that same stuff I recognize from a customer success perspective, cost center, right? Definitely not the having fun. It's many customer success managers who really feel like they have an awful lot of fun. But it's this sort of intangibility about it.

It's so fascinating that a lot of that same stuff I recognize from a customer success perspective, cost center, right? Definitely not the having fun. It's many customer success managers who really feel like they have an awful lot of fun. But it's this sort of intangibility about it.

Maybe it's because as we're talking about this, I wonder if a lot of that stems from, it does go right back to that kind of ability to measure. Whereas in sales, it's a little bit easier and can be a little bit more binary to say, you've won a client. This is how much that client's worth. That's attributed to you. Congratulations, off we go. You've paid your salary, the margin.

Maybe it's because as we're talking about this, I wonder if a lot of that stems from, it does go right back to that kind of ability to measure. Whereas in sales, it's a little bit easier and can be a little bit more binary to say, you've won a client. This is how much that client's worth. That's attributed to you. Congratulations, off we go. You've paid your salary, the margin.

And the reliance on either side of sales. So you've got marketing relying on sales being able to effectively close and customer success relying on sales having sold the right thing.

And the reliance on either side of sales. So you've got marketing relying on sales being able to effectively close and customer success relying on sales having sold the right thing.