Matt Best

We're here to continue our conversation with Athena Pepe's, founder of Athena Pepe's Consulting and Beacon Thought Leadership. Ethics is such a huge topic that exists in that. You mentioned earlier, is it going to take away people's jobs? Is it going to...

various other things as well right there's already questions you mentioned the new regulation around um ai like questions over the ethics that sit behind that you know putting out videos that have got people's faces when they weren't actually there representing something that they wouldn't necessarily believe in or support is that what's your perspective and take on that is is that is that an area that you're seeing is that becoming kind of heightened problem is that like i'm going to short it's going to slow us down a little bit but what's your what are you seeing in the market around

various other things as well right there's already questions you mentioned the new regulation around um ai like questions over the ethics that sit behind that you know putting out videos that have got people's faces when they weren't actually there representing something that they wouldn't necessarily believe in or support is that what's your perspective and take on that is is that is that an area that you're seeing is that becoming kind of heightened problem is that like i'm going to short it's going to slow us down a little bit but what's your what are you seeing in the market around

that ethics challenge.

that ethics challenge.

No, I heard about that, but there we go.

No, I heard about that, but there we go.

I sort of gear towards this view of, because there's a point at which AI is already, I'm picking on AI, there are obviously other, but AI is already helping in finding efficiencies that makes people more productive, that can result in more growth. But I think to your point is, well, that growth at all cost, where does that sort of

I sort of gear towards this view of, because there's a point at which AI is already, I'm picking on AI, there are obviously other, but AI is already helping in finding efficiencies that makes people more productive, that can result in more growth. But I think to your point is, well, that growth at all cost, where does that sort of

kick in and start to become a problem or where does it become just, are we just going to find this natural equilibrium? And it just becomes a, Hey, look, there's going to be a sort of reassignment. I think my biggest concern is the pace.

kick in and start to become a problem or where does it become just, are we just going to find this natural equilibrium? And it just becomes a, Hey, look, there's going to be a sort of reassignment. I think my biggest concern is the pace.

So with other transformational changes, we think about in other industries in the past, you sort of automation in, in manufacturing, for example, that was probably sort of slower, maybe more expensive, but, than say AI could be, where it's so, everything's in the palm of your hand much, much faster.

So with other transformational changes, we think about in other industries in the past, you sort of automation in, in manufacturing, for example, that was probably sort of slower, maybe more expensive, but, than say AI could be, where it's so, everything's in the palm of your hand much, much faster.

That means an organization could tomorrow say, we're going to, you know, the example that you shared there, Athena, that, you know, we can cut 2000 jobs kind of almost overnight. And I think it's the pace of that, that might be the thing that hurts us because behind all of that, you've got the knock-on effect to education and to the journey that our

That means an organization could tomorrow say, we're going to, you know, the example that you shared there, Athena, that, you know, we can cut 2000 jobs kind of almost overnight. And I think it's the pace of that, that might be the thing that hurts us because behind all of that, you've got the knock-on effect to education and to the journey that our

you know, the next generations are going on and the enabler of, okay, are we making sure that we're training them the right thing? You know, how much is AI prevalent in education in schools at the moment? Or is it just being left down to kids just learning through the way that they learn?

you know, the next generations are going on and the enabler of, okay, are we making sure that we're training them the right thing? You know, how much is AI prevalent in education in schools at the moment? Or is it just being left down to kids just learning through the way that they learn?

And I think that's probably the bit that concerns me slightly is the pace is probably different to say previous transformations. Yeah.

And I think that's probably the bit that concerns me slightly is the pace is probably different to say previous transformations. Yeah.

it's connecting those things, isn't it? And I think that's going to be the challenge. And we're in danger of kind of diving into something really kind of political. But if I look at the corporation's response to, you know, climate action planning and that kind of thing, it's not been all that proactive, right? It's very much, okay, I'm forced to now do this.