Matt Best

But actually what I found, you know, and you talk about pressure and how that forms diamonds, right? And that sounds a bit cheesy, I know. But when you get those pressure points, what then comes out the back of that is this realization. And I think this is where I've seen it work in those startup modes. We go, actually, we do need to be a bit more aligned.

But actually what I found, you know, and you talk about pressure and how that forms diamonds, right? And that sounds a bit cheesy, I know. But when you get those pressure points, what then comes out the back of that is this realization. And I think this is where I've seen it work in those startup modes. We go, actually, we do need to be a bit more aligned.

We do need to come together a little bit more. Let's understand this. And I know, Teresa, that Magnus do a lot of this work across kind of customer journey mapping things. But it's something that I've been an advocate for for many years as well in really truly understanding right from the beginning or even before a customer knows who we are all the way through to this advocacy piece.

We do need to come together a little bit more. Let's understand this. And I know, Teresa, that Magnus do a lot of this work across kind of customer journey mapping things. But it's something that I've been an advocate for for many years as well in really truly understanding right from the beginning or even before a customer knows who we are all the way through to this advocacy piece.

And I think so many organizations go, I'm going to do a customer journey map. So when do they buy? Okay, when do we hand over to CS? Customer journey done, right? Or how do we acquire them? Then there are sales qualified lead, customer journey done, or CS, it's all about, it doesn't matter. We just got to keep the wheels rolling and it becomes very support focused.

And I think so many organizations go, I'm going to do a customer journey map. So when do they buy? Okay, when do we hand over to CS? Customer journey done, right? Or how do we acquire them? Then there are sales qualified lead, customer journey done, or CS, it's all about, it doesn't matter. We just got to keep the wheels rolling and it becomes very support focused.

I think that holistic and where we've been able to, where in some cases I've orchestrated or where I've seen it being orchestrated, bringing those teams together to go, what is it that you do? What is it that you do? And in a recent workshop with a client who had that sort of, that's interesting. So there was a marketing person on the team and a sales person.

I think that holistic and where we've been able to, where in some cases I've orchestrated or where I've seen it being orchestrated, bringing those teams together to go, what is it that you do? What is it that you do? And in a recent workshop with a client who had that sort of, that's interesting. So there was a marketing person on the team and a sales person.

The marketing person was like, we could definitely help you do more there. Yeah. I didn't realize that that's the kind of insight you wanted to share with your customer. And it's those opportunities to have those clicks and those moments of, right, light bulb's gone. Let's do something different.

The marketing person was like, we could definitely help you do more there. Yeah. I didn't realize that that's the kind of insight you wanted to share with your customer. And it's those opportunities to have those clicks and those moments of, right, light bulb's gone. Let's do something different.

Your example there, Johnny, just links right back to what Teresa said at the top, which is around having that holistic view across all of those things and having a leader who's driving that, but then also driving down the same objectives and the same goals, which stops your leaky bucket.

Your example there, Johnny, just links right back to what Teresa said at the top, which is around having that holistic view across all of those things and having a leader who's driving that, but then also driving down the same objectives and the same goals, which stops your leaky bucket.

I recall when we had Chris Register from Planhat on the podcast quite recently talking about an example of him talking to a CRO saying, we just need to keep filling the hopper, we just need to keep filling the hopper. He's like, You've got a leaky bucket, right? That's why your ARR numbers are down. It's not because you're not getting enough in the front door.

I recall when we had Chris Register from Planhat on the podcast quite recently talking about an example of him talking to a CRO saying, we just need to keep filling the hopper, we just need to keep filling the hopper. He's like, You've got a leaky bucket, right? That's why your ARR numbers are down. It's not because you're not getting enough in the front door.

It's because stuff's falling out the back.

It's because stuff's falling out the back.

That's a fantastic post for us to end today's conversation. So Teresa Allen, the founder of Magnus Consulting, to her more than this name, join us for part two as we continue this conversation. For more insights, make sure you subscribe. And if you enjoy the journey, don't forget to leave us a review. Your feedback fuels our growth. Until next time, keep up that forward thinking mindset. Goodbye.

That's a fantastic post for us to end today's conversation. So Teresa Allen, the founder of Magnus Consulting, to her more than this name, join us for part two as we continue this conversation. For more insights, make sure you subscribe. And if you enjoy the journey, don't forget to leave us a review. Your feedback fuels our growth. Until next time, keep up that forward thinking mindset. Goodbye.

Hello and welcome to the Growth Workshop Podcast with your hosts, me, Matt Best and Jonny Adams. In this podcast, we'll be sharing insights from our combined 30 plus years experience and hearing from other industry leaders to get their thoughts and perspectives on what growth looks like in modern business.

Hello and welcome to the Growth Workshop Podcast with your hosts, me, Matt Best and Jonny Adams. In this podcast, we'll be sharing insights from our combined 30 plus years experience and hearing from other industry leaders to get their thoughts and perspectives on what growth looks like in modern business.