Matt Britton

the same time that I decided to leave.

It actually wasn't even completely aligned from a timing standpoint, because as you know, I was running an organization called Summit Series for about a year in between.

And then, you know, the opportunity arose for me and I decided to join.

So it wasn't really planned in advance when we had hired Brandon's replacement.

It was just more timing and it worked out that way.

So we spun it out of the agency at around 2010, 2011.

Yeah, but you know, CrowdTab, it's interesting because

Influencer marketing, in my opinion, is never going to become a fully programmatic software solution.

In fact, there hasn't been one influencer marketing company that sold for $50 million.

And the reason why is that when you deal with people, especially higher level people that are represented by William Mars, you have to give them creative briefs.

You have to get back to them.

You have to ensure brand safety.

It's not something you're ever going to be able to push a button and do.

So I think the business model of Crowdtap being a pure play software solution as an influencer company was never really something that had the potential to be as

The company really exploded early on.

But the reality is that the market kind of caught up.

And when I came in, there was definitely need to disrupt and reinvent the model of Crowdtap.

But yes, it did achieve a lot of revenue very quickly as a byproduct of being incubated in the agency.

And it's just having so many brand connections versus being incubated by engineers who really didn't understand how to sell, you know, how to sell advertisers.

So I can't disclose what clients pay per average per month.