Matt Britton

What I can say is that we're going through a process right now of essentially doing another spinoff.

We're essentially taking the people and the software, and we're pivoting what the software does to being a business intelligence tool.

Because while the users were really great at allowing us to kind of create and share content on behalf of brands,

incredibly successful as giving our clients real-time insights.

There's game mechanics behind the Crowdtap platform, where if a client asks a specific segment of our audience a question, they get answers back immediately.

And that's something that is a pure play software business model, because it doesn't involve people, it doesn't involve creative, et cetera.

So we're taking our creative and our kind of influencer business, and that's staying as Crowdtap, and it's going to be more of an agency model.

And then we're rebranding our software platform, Suzy, as a business intelligence tool.

Which is kind of funny.

It's cyclical, right?

So we spun off a software company from the agency.

Now we're spinning an agency off the software.

But I think that's what you have to do as the market evolves.

I mean, in hindsight, we probably should have.

I think that, you know, when you have VC investors, they swing for home runs.

They're not about singles or doubles.

And while the company had grown, we were certainly not at the home run level.

We maybe could have convinced the

buyer that, you know, we were, but it's just not something that we decided to pursue at that point.

The company was growing.