Matt Britton

It's a completely different animal.

Running an agency for 15 years versus running a software company for two years, I don't

I can see it's such a stark difference.

I really prefer running a software company because it's not as dependent upon the politics that can sometimes come in the way of an agency.

The agency model is not a meritocracy.

It's not the best work wins.

It's really the people who can play the best politics wins, where I think a software business, your product can really stand apart.

I think what I'll say is that the, God, no softballs today from you.

No way.

I think it's fair to say.

But these are fair.

These are good.

I love it.

I love it.

I love it.

This is how business works.

Nobody talks about it, right?

Right on, right on.

The growth of the company definitely tailed off because the market caught up with CrowdTap in the influencer space.

And I think there were some fundamental issues with the model to begin with, thinking that influencer marketing was going to be a pure play software business.