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Matt Britton

๐Ÿ‘ค Speaker
430 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

Jeeves is long gone.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

We'd like Susie to hang out with girls like Siri and Alexa versus Amy Watson versus Jeeves.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

That's more her speed.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

That's the clubs she wants to hang out in.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

Yeah, that's 75 enterprise customers who are licensing the product from us.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

And essentially, it allows them to uncover insights and data during the same meeting they ask the question in.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

So would women 18 to 21 like the blue dress or the green dress?

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

They can learn with confidence during the same meeting and allow them to make decisions.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

So every decision a company makes on an everyday basis can be informed by data.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

And that's really what we're trying to accomplish with the Suzy platform.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

And it's using the same users that we had amassed over seven years for CrowdTap.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

The only difference is instead of asking these people, hey, create content and share it, which could be rather spammy, it's just tell us what you think.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

So it's a pivot and it's not because we're using really a lot of the same technical infrastructure and the same user base just to essentially commercialize in a way that we think adds a lot more value to our customers.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

Oh, we're way above 200 grand.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

By the end of this year, probably not, but we're well on our way.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

That's good stuff.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

And the interesting thing is we've done it without even really launching a brand.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

No, it's impressive.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

Without even being in the marketing space.

SaaS Interviews with CEOs, Startups, Founders
924 How to Spin a Million Dollar SaaS Company Out of Media Agency

And we're really just getting started.