Matt Britton

its own.

We're also exploring a couple of really cool acquisitions in the agency side to really bolster up that space.

Because I don't think the influencer marketing space is going away anytime soon, but I do think it's much more of an agency model.

And I think that with brands is a flight to safety towards the more tried and true influencers.

And you're seeing that with platforms like maker studios that are drastically decreasing the amount of people that are in their network.

It's, it's, it's, we, we shoot for high, high six figures, low seven figure deals with brands.

I mean, it's big brands, we're offering a ton of value and we're definitely at the lower end of the spectrum in terms of how expensive we are.

So I think that we could still even unlock more value, but we still have to improve a lot on the product and really listen to our customers.

Yeah, but I think if Crowdtap ever sells, it would be to an agency or agency holding company.

Interesting.

It's influencer marketing.

There's point solutions in software.

There's a company called Hyper or Dovetail that allows you to identify influencers.

But to think there's going to be an end-to-end programmatic solution that gets people to do things at a level that big brands want...

It's just not going to happen.

And that's why, you know, when TV and digital come full circle, it's going to go right back into the hands of the agencies.

It's already starting to go in that direction as everything kind of starts to shake out in that space.

The Hard Thing About Hard Things by Ben Horowitz.

Um, I follow a lot of CEOs.

I mentioned Jack Dorsey cause he kind of balances so much.