Matt Ford

Everyone has their own prejudices.

And I think in the end, I really felt for her.

I was very fond of her.

I didn't like the way she behaved, but I thought her reaction to it was wonderful.

And it was just really sad the way it ended for her.

But I think overall, she was a really special person.

So for Series 3 in 2002, you were sent to vet Jade.

What was your first impression of her?

What was it that made Jade so popular in the end?

And she's a particular type of working class person.

She's had working class people on before.

Craig had won the first series of Working Class Scouser, obviously from Liverpool.

It was the type of working class she was, wasn't it, that drove that snobbery?

She was the wrong type of working class.

And what's the reaction in the production office when you see a contestant going through that sort of public and media opprobrium?

Probably the most famous challenge in that series is the masters and servants dividing the house, which obviously, given the class dynamics that we've already discussed, highly controversial and obviously a very tempting task to put to those people.

When you're designing a task like that, you're obviously thinking of entertainment values, subverting people's positions in society and how people are going to react to power and all the rest of it.

Does it occur to you that actually this could have potentially explosive consequences?

And are there ever any discussions about...

narratives and saying, well, hang on, he's basically the bad guy.