Matt Ford

I had co-founders along the way that we've parted ways with, and mostly all in good grace.

A little bit of, it depends on the story.

A couple of weeks spent money on, yeah.

A couple of it was more like cordial and they bought their equity.

So yeah.

Well, we now have event venues in the artist businesses as well using Prism.

Tell me about that.

Yeah, so like the overall pitch of Prism is, you know, the live music industry is this like connected ecosystem of people that are doing business to make concerts happen.

You have the venues and the promoters who are putting on the events.

And then you have talent agencies who represent the artists and they're booking these.

And they're essentially like...

selling the bands to these venues and promoters.

So we work with both sides of the ecosystem and that mostly helps with data transfer.

Long story short, like it, if a promoter and a venue is both using Prism, there's a really enhanced kind of efficient show that gets planned.

But if they're not using Prism, then they have to do an amazing amount of data entry.

So we've created this like network effect kind of gravity and using the system where you, if you work with three people who are using Prism, it's this enhanced benefit.

And then you go and work with someone who's not using Prism.

It's not that you don't want to do business with them, but it's like you tangibly notice like, hey, like I'm just more efficient as a business when I work with someone that's using the same network as me.

So that's a big part of our strategy.

We have increased pricing quite a bit.