Matt Gray

Now I have a really good editor that's a great soundboard. And so it's more of a team thing attacking this beast versus just me in a dark room trying to figure it out and going, no, no, no, that's not it.

Now I have a really good editor that's a great soundboard. And so it's more of a team thing attacking this beast versus just me in a dark room trying to figure it out and going, no, no, no, that's not it.

Now I have a really good editor that's a great soundboard. And so it's more of a team thing attacking this beast versus just me in a dark room trying to figure it out and going, no, no, no, that's not it.

Um, well, I mean, at the first part, it's similar to like the bucket list of travel. It's like, I just want to write a book before I die. Um, so this is something I should do and why not do it now? I felt like a good time just to get after it. Uh, and then from there, I think this like idea of like founder led brands are like largely misunderstood.

Um, well, I mean, at the first part, it's similar to like the bucket list of travel. It's like, I just want to write a book before I die. Um, so this is something I should do and why not do it now? I felt like a good time just to get after it. Uh, and then from there, I think this like idea of like founder led brands are like largely misunderstood.

Um, well, I mean, at the first part, it's similar to like the bucket list of travel. It's like, I just want to write a book before I die. Um, so this is something I should do and why not do it now? I felt like a good time just to get after it. Uh, and then from there, I think this like idea of like founder led brands are like largely misunderstood.

Um, the kind of stuff that we hear all the time, like, Oh, don't want to tick tock dance or don't want to be famous at these things. And it's like, I don't think people totally get it. Um, so I wanted to kind of Is that the name of the book, right? Yeah. Founder-led brands. Yeah. At least that's the running concept. So we'll see where it ends up.

Um, the kind of stuff that we hear all the time, like, Oh, don't want to tick tock dance or don't want to be famous at these things. And it's like, I don't think people totally get it. Um, so I wanted to kind of Is that the name of the book, right? Yeah. Founder-led brands. Yeah. At least that's the running concept. So we'll see where it ends up.

Um, the kind of stuff that we hear all the time, like, Oh, don't want to tick tock dance or don't want to be famous at these things. And it's like, I don't think people totally get it. Um, so I wanted to kind of Is that the name of the book, right? Yeah. Founder-led brands. Yeah. At least that's the running concept. So we'll see where it ends up.

But yeah, just trying to peel back the onion a bit there and give people like the details as to why this is a thing, why it's important to have your own media company. Um, and, uh, the systems that make it all sustainable and profitable. Yeah. Very cool. Two and a half years. Do you know what, when's your plan? Do you have a pub this year? No, this year it's happening. Yeah.

But yeah, just trying to peel back the onion a bit there and give people like the details as to why this is a thing, why it's important to have your own media company. Um, and, uh, the systems that make it all sustainable and profitable. Yeah. Very cool. Two and a half years. Do you know what, when's your plan? Do you have a pub this year? No, this year it's happening. Yeah.

But yeah, just trying to peel back the onion a bit there and give people like the details as to why this is a thing, why it's important to have your own media company. Um, and, uh, the systems that make it all sustainable and profitable. Yeah. Very cool. Two and a half years. Do you know what, when's your plan? Do you have a pub this year? No, this year it's happening. Yeah.

It's, it's being self-published. So I don't, no one's really telling me what to do this year.

It's, it's being self-published. So I don't, no one's really telling me what to do this year.

It's, it's being self-published. So I don't, no one's really telling me what to do this year.

Yeah, so on the business side, the dream there is to create the greatest founder community of the 21st century. I see an opportunity kind of like on the brand side, what Nike did for athletes in the 70s, Apple did for creatives in the 80s, is what I'm trying to do for founders in the 20s.

Yeah, so on the business side, the dream there is to create the greatest founder community of the 21st century. I see an opportunity kind of like on the brand side, what Nike did for athletes in the 70s, Apple did for creatives in the 80s, is what I'm trying to do for founders in the 20s.

Yeah, so on the business side, the dream there is to create the greatest founder community of the 21st century. I see an opportunity kind of like on the brand side, what Nike did for athletes in the 70s, Apple did for creatives in the 80s, is what I'm trying to do for founders in the 20s.

Create this really aspirational, beautiful, tasteful, inspiring brand that helps founders build their own really special brands. And so, you know, we have dreams of opening a retreat center in the Dolomites in Italy, which is like my favorite place in the world. You know, was there mountain biking last year for a couple of months. We'll be there snowboarding this year.

Create this really aspirational, beautiful, tasteful, inspiring brand that helps founders build their own really special brands. And so, you know, we have dreams of opening a retreat center in the Dolomites in Italy, which is like my favorite place in the world. You know, was there mountain biking last year for a couple of months. We'll be there snowboarding this year.