Matt Griffin
👤 SpeakerAppearances Over Time
Podcast Appearances
And then it really hurts and damages the relationship.
So we're really focused on hitting our goals.
Um, and then growing from there.
Shema.
The cashmere.
That's, that's our favorite piece.
That's the best thing we make.
Because nobody really makes a performance Shema.
And if you wear a Shema and you understand... What is it?
What is a Shema?
A Shema is a square scarf.
And I call it the duct tape of the Middle East.
But it keeps you warm in the winter, cool in the summer.
You can use it as a knapsack, grocery bag, a variety of different uses you can use it for.
And they're prolific throughout the Middle East.
And so, again, it's the duct tape of the Middle East.
And
The current models that are out there are either cotton or cotton poly blend or some silk.
But I like to do a lot of hunting and climbing and I like lightweight gear.
And nobody really made one that fit my needs.