Matt Griffin

You know, we know we convert anywhere between two to five percent based on the amount of inventory we have on the ground.

And so it's just a matter of finding those those sources and getting them to drive traffic to your site and is really the judge of how successful you're going to be.

So there's three of us who are the co-founders.

It's a guy named Donald Lee.

He was my ranger buddy in the Rangers.

So we served multiple tours together.

And then my brother-in-law, Andy.

And so he's the civilian rocker anti-war guy of the group.

Three of us make a kind of a weird trio.

But Andy's really the guy who runs the business.

I tell the story and Lee makes it look pretty.

No, I really love running my business.

I think it's fun.

So, I mean, I have an internal goal of being a $100 million company in five years, and I'd like to be at a billion in 10 years.

And really what that's going to translate to is armies of little girls getting educated and swaths of landmines getting cleared from this planet.

And so I think that, you know, given the right storytelling and the right video content and showing people what kind of positive impact we're having, I think people will be attracted to the mission and join us.

Uh, I think for conservatively, our goals are focused at 1.4 this year.

Um, if we beat that, we'll all be really happy, but I, you know, we, we, you know, we're ready for success, but we want to plan our worst case scenario because, you know, we have people that we've hired and working with and we like keeping those relationships.

And the worst thing you can do is, is,

go too big and plan too big too early.