Matt Higgins

I've had all sorts of physical complications from surviving it. But the window into the world of death was a tremendous gift. To get sideswiped but not killed was an opportunity for me to discover Buddhism, for me to discover the being present. I'm not always great at it, but I learned so much at Sloan Kettering that I wouldn't trade that for a minute, even though I've had all these circumstances.

I've had all sorts of physical complications from surviving it. But the window into the world of death was a tremendous gift. To get sideswiped but not killed was an opportunity for me to discover Buddhism, for me to discover the being present. I'm not always great at it, but I learned so much at Sloan Kettering that I wouldn't trade that for a minute, even though I've had all these circumstances.

And that's not just hindsight bias or me just saying it. It really is true. So anyone out there going through something terrible, there is an opportunity to extract more value from it than is being taken from you. But if you don't believe it, you'll never see it. That is the irony of the whole situation.

And that's not just hindsight bias or me just saying it. It really is true. So anyone out there going through something terrible, there is an opportunity to extract more value from it than is being taken from you. But if you don't believe it, you'll never see it. That is the irony of the whole situation.

You first have to believe this is what I'm saying is true because those who were like, that's not true. What about this situation? I was like, well, you didn't believe it. If you believe that you would have figured out how to leverage it. And so I get through testicular cancer. I go on and I end up progressing into more responsibility at the Jets.

You first have to believe this is what I'm saying is true because those who were like, that's not true. What about this situation? I was like, well, you didn't believe it. If you believe that you would have figured out how to leverage it. And so I get through testicular cancer. I go on and I end up progressing into more responsibility at the Jets.

I think the number one is to be intentional. I was amazed going through the book process about how people think that the mere act of the book is writing a book. Like I wrote a book. I'm like, well, anybody could write a book, but can you get somebody to read your book? So I always say, I didn't write a book. I engineered an outcome and I worked backwards from the outcome.

I think the number one is to be intentional. I was amazed going through the book process about how people think that the mere act of the book is writing a book. Like I wrote a book. I'm like, well, anybody could write a book, but can you get somebody to read your book? So I always say, I didn't write a book. I engineered an outcome and I worked backwards from the outcome.

I said, what outcome do I want? The outcome I want is for somebody out there who feels unsupported to feel that if Matt did it, maybe I could do it. And the only way I can make them feel that is if I share cringy details. including the story I just told you or how I had imposter syndrome by going on Shark Tank.

I said, what outcome do I want? The outcome I want is for somebody out there who feels unsupported to feel that if Matt did it, maybe I could do it. And the only way I can make them feel that is if I share cringy details. including the story I just told you or how I had imposter syndrome by going on Shark Tank.

My book is an exercise in engineering an outcome of making somebody out there in the world feel connected to me. That's really hard to do as a white middle-aged man in our balkanized society. What do I have to learn from you? I'm part of a different group or a minority group or a different economic class.

My book is an exercise in engineering an outcome of making somebody out there in the world feel connected to me. That's really hard to do as a white middle-aged man in our balkanized society. What do I have to learn from you? I'm part of a different group or a minority group or a different economic class.

And my purpose in showing all these moments was for somebody to cross that divide and meet me here. Like, hey, look, I was thinking of my mom. I'm like you. I grew up on government cheese. I was ashamed. I had imposter syndrome. And so the point is, when you're intentional and you set your objective, like I did with the book, you work backwards from it.

And my purpose in showing all these moments was for somebody to cross that divide and meet me here. Like, hey, look, I was thinking of my mom. I'm like you. I grew up on government cheese. I was ashamed. I had imposter syndrome. And so the point is, when you're intentional and you set your objective, like I did with the book, you work backwards from it.

So the back cover, I remember when I was talking to the publisher, and the publisher is very nice, but they do nothing to help you sell your book is the reality, other than give you the nice imprimatur and make you feel good with your little ego. And so I was like, oh, well, what about quotes? You know, which quotes I should get? And it was like, oh, you can get some people you know and it's fine.

So the back cover, I remember when I was talking to the publisher, and the publisher is very nice, but they do nothing to help you sell your book is the reality, other than give you the nice imprimatur and make you feel good with your little ego. And so I was like, oh, well, what about quotes? You know, which quotes I should get? And it was like, oh, you can get some people you know and it's fine.

I was like, no, no, the cover is about conversion. This is the bottom of the funnel, right? People are now in the bookstore. What quotes are going to resonate? So the truth of the matter is the quotes on the book are designed to convert you. And I decided to take somebody from each area. And so I was like, all right, number one is Arnold Schwarzenegger. I don't know Arnold Schwarzenegger.

I was like, no, no, the cover is about conversion. This is the bottom of the funnel, right? People are now in the bookstore. What quotes are going to resonate? So the truth of the matter is the quotes on the book are designed to convert you. And I decided to take somebody from each area. And so I was like, all right, number one is Arnold Schwarzenegger. I don't know Arnold Schwarzenegger.

So I was like, how do I? But I'd met his son before, who's a sweetheart. And I said, look, Arnold has an incredible video on YouTube and it was called No Plan B and it's amazing. And it did influence me, influence this book. And I worked on getting Arnold Schwarzenegger for three months to do that. And every single person is there for a reason.

So I was like, how do I? But I'd met his son before, who's a sweetheart. And I said, look, Arnold has an incredible video on YouTube and it was called No Plan B and it's amazing. And it did influence me, influence this book. And I worked on getting Arnold Schwarzenegger for three months to do that. And every single person is there for a reason.