Matt James

But you brought in someone from an AI background, right?

with a boss who has been on record as loving AI and with little to no gaming experience.

And you have to wonder if the intentions here are to bring back Xbox as it once was to greatness, or if...

we're bringing someone in to appease the shareholders.

We're going to take Xbox now into whatever area makes the most financial sense for the company, Microsoft, which has been doubling down on AI at every opportunity.

We're going to see, are they bringing Xbox back to greatness or are they going to sit on their hands

make as much money off this thing as possible and approach every decision as a business decision and not one particularly focused on gaming?

Do we have new Xbox hardware?

Or is this something that is going to

Sort of die a slow death, the Xbox brand.

Joshua, are the tea leaves telling you anything?

Yeah, I mean, you say, like, what does the Xbox gamer want, right?

And I think it starts with exclusives, right?

If you're like an Xbox fan and you're in the ecosystem...

and you don't have a PlayStation, you're just frustrated that, you know, you can't help but partake in that bit of tribalism of Xbox versus PlayStation if you're someone who has an Xbox and doesn't have a PlayStation.

And seeing, you know, every great game end up on PlayStation has got to be frustrating.

Like, Forza is going to be huge, and...

It's going to be on PlayStation.

I mean, I don't know what Xbox fans want out of next-gen hardware, aside from performance at a reasonable price, which is seeming less and less likely given the nature of hardware manufacturing in our glorious AI era.

But my sort of thought is that it's a huge uphill battle for Xbox, one that is unlikely to pay off,