Matt Pearce

So I actually, as in my capacity as a Guild president and as a between jobs journalist right now, actually spent the last couple of years in a legislative fight in California with Google and Meta and actually Amazon, too, because we were advancing some legislation along with some of the publishers to make Google and Meta give back some of their advertising dollars to newsrooms, because obviously journalism industry in all its guises has been in a

So I actually, as in my capacity as a Guild president and as a between jobs journalist right now, actually spent the last couple of years in a legislative fight in California with Google and Meta and actually Amazon, too, because we were advancing some legislation along with some of the publishers to make Google and Meta give back some of their advertising dollars to newsrooms, because obviously journalism industry in all its guises has been in a

So I actually, as in my capacity as a Guild president and as a between jobs journalist right now, actually spent the last couple of years in a legislative fight in California with Google and Meta and actually Amazon, too, because we were advancing some legislation along with some of the publishers to make Google and Meta give back some of their advertising dollars to newsrooms, because obviously journalism industry in all its guises has been in a

mostly a free fall, growth has been very sporadic. And so I, through helping advocate for this legislation, also spent a lot of time reflecting on my career as a journalist at the LA Times, where I started out in 2012 as a glorified blogger chasing hits on the Google News tab.

mostly a free fall, growth has been very sporadic. And so I, through helping advocate for this legislation, also spent a lot of time reflecting on my career as a journalist at the LA Times, where I started out in 2012 as a glorified blogger chasing hits on the Google News tab.

mostly a free fall, growth has been very sporadic. And so I, through helping advocate for this legislation, also spent a lot of time reflecting on my career as a journalist at the LA Times, where I started out in 2012 as a glorified blogger chasing hits on the Google News tab.

became more of a regular national correspondent seeking distribution through, you know, not just our website, but Google search. I was one of the early proponents in our newsroom of being really aggressively present and active on Twitter. I became a really big Twitter guy through the 2010s.

became more of a regular national correspondent seeking distribution through, you know, not just our website, but Google search. I was one of the early proponents in our newsroom of being really aggressively present and active on Twitter. I became a really big Twitter guy through the 2010s.

became more of a regular national correspondent seeking distribution through, you know, not just our website, but Google search. I was one of the early proponents in our newsroom of being really aggressively present and active on Twitter. I became a really big Twitter guy through the 2010s.

You know, it all kind of brought me to this moment, and especially after Donald Trump was elected and a lot of people out there in the world are like, what kind of information are people are getting? I have

You know, it all kind of brought me to this moment, and especially after Donald Trump was elected and a lot of people out there in the world are like, what kind of information are people are getting? I have

You know, it all kind of brought me to this moment, and especially after Donald Trump was elected and a lot of people out there in the world are like, what kind of information are people are getting? I have

live the life of somebody who went through journalism through what was supposed to be a period of transformation, of this great transition from dead tree print newspapers to the exciting future of the internet. First, that looked like social media, and then it looked like nothing.

live the life of somebody who went through journalism through what was supposed to be a period of transformation, of this great transition from dead tree print newspapers to the exciting future of the internet. First, that looked like social media, and then it looked like nothing.

live the life of somebody who went through journalism through what was supposed to be a period of transformation, of this great transition from dead tree print newspapers to the exciting future of the internet. First, that looked like social media, and then it looked like nothing.

We've gotten to this point where we have these giant platforms that are totally unaccountable, that are the thing that control distribution and control our audience. And you can have the greatest journalists in the world. I've worked with a lot of them. You can do the best work you can possibly do. And a lot of my coworkers did. And you have to fight the

We've gotten to this point where we have these giant platforms that are totally unaccountable, that are the thing that control distribution and control our audience. And you can have the greatest journalists in the world. I've worked with a lot of them. You can do the best work you can possibly do. And a lot of my coworkers did. And you have to fight the

We've gotten to this point where we have these giant platforms that are totally unaccountable, that are the thing that control distribution and control our audience. And you can have the greatest journalists in the world. I've worked with a lot of them. You can do the best work you can possibly do. And a lot of my coworkers did. And you have to fight the

through these unaccountable systems and forms of delivery and extraction mechanisms just to reach the people that you're trying to get to, let alone even try to make any money from it. And those are really interlocking problems because it used to be that you could just put your stuff out there and try to get eyeballs on it, and maybe you can get the hope of some digital advertising dollars.

through these unaccountable systems and forms of delivery and extraction mechanisms just to reach the people that you're trying to get to, let alone even try to make any money from it. And those are really interlocking problems because it used to be that you could just put your stuff out there and try to get eyeballs on it, and maybe you can get the hope of some digital advertising dollars.