Matt Pearce

through these unaccountable systems and forms of delivery and extraction mechanisms just to reach the people that you're trying to get to, let alone even try to make any money from it. And those are really interlocking problems because it used to be that you could just put your stuff out there and try to get eyeballs on it, and maybe you can get the hope of some digital advertising dollars.

And then it turned into this thing where it's like, well,

And then it turned into this thing where it's like, well,

And then it turned into this thing where it's like, well,

chasing digital advertising sucks we're gonna paywall some stuff and try to go after premium subscribers but to get premium subscribers they need to see the stuff and want to buy it and even that throttles distribution i really mean when i say it the information ecosystem is rotten from top to bottom because there's almost everything that you could possibly think of is wrong with the ecosystem right now from the platforms that we have and their size the people running them

chasing digital advertising sucks we're gonna paywall some stuff and try to go after premium subscribers but to get premium subscribers they need to see the stuff and want to buy it and even that throttles distribution i really mean when i say it the information ecosystem is rotten from top to bottom because there's almost everything that you could possibly think of is wrong with the ecosystem right now from the platforms that we have and their size the people running them

chasing digital advertising sucks we're gonna paywall some stuff and try to go after premium subscribers but to get premium subscribers they need to see the stuff and want to buy it and even that throttles distribution i really mean when i say it the information ecosystem is rotten from top to bottom because there's almost everything that you could possibly think of is wrong with the ecosystem right now from the platforms that we have and their size the people running them

from the people who run a lot of our news companies right now to our inability to reach a public, that is kind of okay with a lot of really low quality information.

from the people who run a lot of our news companies right now to our inability to reach a public, that is kind of okay with a lot of really low quality information.

from the people who run a lot of our news companies right now to our inability to reach a public, that is kind of okay with a lot of really low quality information.

I think I would describe it as an awakening for people who once had control over distribution and remember what that was. The LA Times essentially became a regional monopoly in Los Angeles way back in the day with the Chandler family by starting to control newspaper distribution and getting access to the readers that they could put the paper on their doorsteps every day.

I think I would describe it as an awakening for people who once had control over distribution and remember what that was. The LA Times essentially became a regional monopoly in Los Angeles way back in the day with the Chandler family by starting to control newspaper distribution and getting access to the readers that they could put the paper on their doorsteps every day.

I think I would describe it as an awakening for people who once had control over distribution and remember what that was. The LA Times essentially became a regional monopoly in Los Angeles way back in the day with the Chandler family by starting to control newspaper distribution and getting access to the readers that they could put the paper on their doorsteps every day.

That's the relationship that's gotten totally severed. And the thing is, is that it's those old companies that because they still have those legacy industrial physical distribution bases, whether it's the newspapers that still have delivery people and still have print editions that still make money, oddly enough.

That's the relationship that's gotten totally severed. And the thing is, is that it's those old companies that because they still have those legacy industrial physical distribution bases, whether it's the newspapers that still have delivery people and still have print editions that still make money, oddly enough.

That's the relationship that's gotten totally severed. And the thing is, is that it's those old companies that because they still have those legacy industrial physical distribution bases, whether it's the newspapers that still have delivery people and still have print editions that still make money, oddly enough.

They, in many ways, are currently more durable or at least predictable businesses than a lot of the digital outlets that sprung up over the past decade that kind of thought about replacing them. You know, from BuzzFeed News, Vice, Messenger was the most recent failed version of this.

They, in many ways, are currently more durable or at least predictable businesses than a lot of the digital outlets that sprung up over the past decade that kind of thought about replacing them. You know, from BuzzFeed News, Vice, Messenger was the most recent failed version of this.

They, in many ways, are currently more durable or at least predictable businesses than a lot of the digital outlets that sprung up over the past decade that kind of thought about replacing them. You know, from BuzzFeed News, Vice, Messenger was the most recent failed version of this.

And those businesses in large part were premised on, well, if we don't have control over distribution anymore, if we don't have that, you know, the newspaper trucks that we own coming from the