Matt Pearce

And those businesses in large part were premised on, well, if we don't have control over distribution anymore, if we don't have that, you know, the newspaper trucks that we own coming from the

And those businesses in large part were premised on, well, if we don't have control over distribution anymore, if we don't have that, you know, the newspaper trucks that we own coming from the

delivering the newspaper at a predictable time, we will try to have these partnerships with Facebook, try to have these partnerships with Google, and then realizing somewhat tragically that when you lose control over distribution, you lose control not only over when and how your stuff even appears in front of readers, if it appears in front of readers or viewers,

delivering the newspaper at a predictable time, we will try to have these partnerships with Facebook, try to have these partnerships with Google, and then realizing somewhat tragically that when you lose control over distribution, you lose control not only over when and how your stuff even appears in front of readers, if it appears in front of readers or viewers,

delivering the newspaper at a predictable time, we will try to have these partnerships with Facebook, try to have these partnerships with Google, and then realizing somewhat tragically that when you lose control over distribution, you lose control not only over when and how your stuff even appears in front of readers, if it appears in front of readers or viewers,

But you've also lost independence and control over the shape and the content of your work because we now have this like incredibly oddly homogenized Internet, for example, that is geared around trying to appear on Google search because that's one of the few remaining kind of reliable sources of traffic for places online.

But you've also lost independence and control over the shape and the content of your work because we now have this like incredibly oddly homogenized Internet, for example, that is geared around trying to appear on Google search because that's one of the few remaining kind of reliable sources of traffic for places online.

But you've also lost independence and control over the shape and the content of your work because we now have this like incredibly oddly homogenized Internet, for example, that is geared around trying to appear on Google search because that's one of the few remaining kind of reliable sources of traffic for places online.

And so that has led to this entire industry and this entire kind of internal infrastructure for companies to try to create this like folk magic to make your content appear in front of this vast public out there that you don't have a thick relationship with the same way that you would have had in the same kind of media 50 years ago.

And so that has led to this entire industry and this entire kind of internal infrastructure for companies to try to create this like folk magic to make your content appear in front of this vast public out there that you don't have a thick relationship with the same way that you would have had in the same kind of media 50 years ago.

And so that has led to this entire industry and this entire kind of internal infrastructure for companies to try to create this like folk magic to make your content appear in front of this vast public out there that you don't have a thick relationship with the same way that you would have had in the same kind of media 50 years ago.

And is now doing paywalls.

And is now doing paywalls.

And is now doing paywalls.

It's only effectively doable for national publications or for people with particular business beats or the political press. Essentially, content for nerds. They start small and then they find a niche and then they mine that niche. So that is successful. But you look at something like 404 Media, it's like four journalists.

It's only effectively doable for national publications or for people with particular business beats or the political press. Essentially, content for nerds. They start small and then they find a niche and then they mine that niche. So that is successful. But you look at something like 404 Media, it's like four journalists.

It's only effectively doable for national publications or for people with particular business beats or the political press. Essentially, content for nerds. They start small and then they find a niche and then they mine that niche. So that is successful. But you look at something like 404 Media, it's like four journalists.

You look at something like Casey's team, he's got one or two or three journalists. Where I come at this is very much at the level of BLS statistics and coming out of the newspaper industry, which once employed hundreds of thousands of news workers across the entire U.S. just a few decades ago.

You look at something like Casey's team, he's got one or two or three journalists. Where I come at this is very much at the level of BLS statistics and coming out of the newspaper industry, which once employed hundreds of thousands of news workers across the entire U.S. just a few decades ago.

You look at something like Casey's team, he's got one or two or three journalists. Where I come at this is very much at the level of BLS statistics and coming out of the newspaper industry, which once employed hundreds of thousands of news workers across the entire U.S. just a few decades ago.