Matt Pierce

So they tell this story about how they bought like five DVDs, put them in envelopes, drove outside of town to five different mailbox drops. drop them off and then mail them back to their home. And so, you know, two days later, a day later, when they come in the mail, they get all excited, go, okay, now we can go out and start to build something.

So they tell this story about how they bought like five DVDs, put them in envelopes, drove outside of town to five different mailbox drops. drop them off and then mail them back to their home. And so, you know, two days later, a day later, when they come in the mail, they get all excited, go, okay, now we can go out and start to build something.

So they tell this story about how they bought like five DVDs, put them in envelopes, drove outside of town to five different mailbox drops. drop them off and then mail them back to their home. And so, you know, two days later, a day later, when they come in the mail, they get all excited, go, okay, now we can go out and start to build something.

So I think about that story often when I think about our early time with, Hey, before we go out and start trying to build some lists, let me make sure that from a legal and regulatory compliance perspective, that this isn't something that's going to get us in some hot water. And so we, we kind of jumped through all those hoops. And then in March,

So I think about that story often when I think about our early time with, Hey, before we go out and start trying to build some lists, let me make sure that from a legal and regulatory compliance perspective, that this isn't something that's going to get us in some hot water. And so we, we kind of jumped through all those hoops. And then in March,

So I think about that story often when I think about our early time with, Hey, before we go out and start trying to build some lists, let me make sure that from a legal and regulatory compliance perspective, that this isn't something that's going to get us in some hot water. And so we, we kind of jumped through all those hoops. And then in March,

The conversation I began having with who's now my CTO, his name's Jason Guzdalla, started having these conversations with Jason about what we could do to build the first product. And the product is called Immediate Pay. Because he had experience building or leveraging APIs to extract data and normalize data and then be able to serve it up, that's really what we set out to do.

The conversation I began having with who's now my CTO, his name's Jason Guzdalla, started having these conversations with Jason about what we could do to build the first product. And the product is called Immediate Pay. Because he had experience building or leveraging APIs to extract data and normalize data and then be able to serve it up, that's really what we set out to do.

The conversation I began having with who's now my CTO, his name's Jason Guzdalla, started having these conversations with Jason about what we could do to build the first product. And the product is called Immediate Pay. Because he had experience building or leveraging APIs to extract data and normalize data and then be able to serve it up, that's really what we set out to do.

And the first thought was, let's build a web app and use it and do that to go out and just kind of prove this model out and prove that we could make something work. And as we started down the path a little further, I started, like any good entrepreneur and salesperson, I started selling before we had even written a line of code. And I had somebody that said, I'm in, I'm ready. When are you ready?

And the first thought was, let's build a web app and use it and do that to go out and just kind of prove this model out and prove that we could make something work. And as we started down the path a little further, I started, like any good entrepreneur and salesperson, I started selling before we had even written a line of code. And I had somebody that said, I'm in, I'm ready. When are you ready?

And the first thought was, let's build a web app and use it and do that to go out and just kind of prove this model out and prove that we could make something work. And as we started down the path a little further, I started, like any good entrepreneur and salesperson, I started selling before we had even written a line of code. And I had somebody that said, I'm in, I'm ready. When are you ready?

And I said, we'll have it ready in a couple of months, right? And so I said, well, hey, we already got, I mean, look, I sold this thing for two weeks and I already got a first customer signed up. So let's just jump right into building this thing as an app.

And I said, we'll have it ready in a couple of months, right? And so I said, well, hey, we already got, I mean, look, I sold this thing for two weeks and I already got a first customer signed up. So let's just jump right into building this thing as an app.

And I said, we'll have it ready in a couple of months, right? And so I said, well, hey, we already got, I mean, look, I sold this thing for two weeks and I already got a first customer signed up. So let's just jump right into building this thing as an app.

In hindsight, I think the better way to do it would have been to build a web app just to get going where someone could access it on their phone. Just as kind of, if I'm taking that Netflix mindset of let's just make sure that the DVDs when they mail, they actually show up.

In hindsight, I think the better way to do it would have been to build a web app just to get going where someone could access it on their phone. Just as kind of, if I'm taking that Netflix mindset of let's just make sure that the DVDs when they mail, they actually show up.

In hindsight, I think the better way to do it would have been to build a web app just to get going where someone could access it on their phone. Just as kind of, if I'm taking that Netflix mindset of let's just make sure that the DVDs when they mail, they actually show up.

But instead what we did was we set out with our first product that was just released in iOS and it was the immediate pay app where essentially we found out who that first customer was using from a time tracking and payroll perspective.

But instead what we did was we set out with our first product that was just released in iOS and it was the immediate pay app where essentially we found out who that first customer was using from a time tracking and payroll perspective.