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Matt Ring

👤 Speaker
193 total appearances

Appearances Over Time

Podcast Appearances

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

I think I'm going to continue to talk about the example that we've talked about, which is the rider check-in.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

And this was a massive global priority for the business.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

And it's really difficult to organize and prepare frontline teams in multiple markets to be ready for something which seems relatively innocuous, but actually requires a large amount of change from

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

All three sides of the marketplace.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

So the frontline team, the restaurant, and the riders as well.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

And so this was done kind of six to nine months ago.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

But the good thing about it was that it was a demonstration of all of the constituent parts of our model working exceptionally well.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

Really, really good planning upfront, alignment on goals, which ladders up to the company goals, preparation for different segments within the business as well.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

So that's something that I think in the early days we forgot about because we just couldn't scale it.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

But with a massive change like that, we've now got to a point where when we need to, we're getting under the skin of, okay, if I am someone who thinks about has a portfolio of 400 clients, what's my interaction versus someone who looks after one large enterprise client?

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

And that's very common in all businesses, right?

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

But being able to prepare those teams and those partners effectively and do that at scale across nine markets was very, very proud of that.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

And the adoption of that product has continued to grow exceptionally well because of the way that we prepared and delivered that change.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

Yeah.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

Yeah.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

And I think that's my experience of being in the frontline role.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

I felt this acutely, right?

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

And I think we've all felt that.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

You're looking after an account or a set of accounts and you get something from central and it's just not going to land.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

You know it's not going to land, so you go and change it.