Matt Ring

And what that does is it gives us a really strong signal that they have arrived when they said they were going to arrive, when we thought they were going to arrive, and when we told the restaurant that they were going to arrive.

And so we use that data to basically make sure that we're

the journey time from the restaurant to the customer.

The so what is when you're at home and you order your pizza and we tell you it's going to come in 20 minutes, it comes in 20 minutes.

So customer loyalty.

It's a customer experience which drives repeat purchase, which drives retention.

So revenue is generated through the commission that we take off each order and some transaction fees that we collect from the customers as well.

We obviously have to pay the riders as well.

So it's a very tightly optimized business model.

Absolutely.

I mean, you know, one of Deliveroo's values is and remains, we obsess about operational excellence.

And that is really the core of why that is value.

Yeah.

So it's all about finding those marginal gains.

And in the example I used previously, what sounds quite innocuous, a rider telling us that they're at the restaurant is actually incredibly powerful because we can then

marginally optimized that the time when we tell the rider to get there or wait to get there or decide which rider to send there and when we tell the restaurant to prepare the food and that changes depending on peak hours rider numbers all of that kind of stuff customer demand

Absolutely.

And that's where you get really annoyed because your pizza is 15 minutes late.

Potentially.

Yeah.