Menu
Sign In Search Podcasts Libraries Charts People & Topics Add Podcast API Blog Pricing

Matt Ring

👤 Speaker
193 total appearances

Appearances Over Time

Podcast Appearances

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

Yeah, absolutely.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

So Deliveroo, you know, currently generates over 2 billion in terms of total transactions.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

And so what that means is the collection of the menu item cost and then the fees that our platform charges.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

So as a customer, you might pay 15 pounds for your pizza and then you might pay some fees for us to deliver it to you as well.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

Correct.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

That's a good question.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

And just for context, Deliveroo was recently acquired by DoorDash, which is a large American delivery firm.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

And they also own another delivery firm called Walt, who operate in Europe and further east as well.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

Okay.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

So what we do is we take, we've already talked about the t-shirt sizing.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

And as a reminder, that's about the size of the change and the number of people that are required to be told about the change.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

But what we do first is we basically have a big input funnel.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

So we have a request form effectively, which allows all subject matter experts across the business, whether they're on the rider side, the consumer side, the product marketing side.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

To tell us what are they going to launch when.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

And we look at the six month horizon and we look at the next three month horizon.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

So we take all of that in and we overlay our t-shirt sizing framework to that.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

And then what that gives us is a big list of a lot of things that are likely to change and what are going to come.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

Give us some tips.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

So for example, we've got, you know, it's a product called rider check-in.

The Growth Workshop Podcast
Episode 27, Part 2 - Inside Deliveroo’s Go-To-Market Engine

So this is when a rider goes into a restaurant and they have to physically say, I am here at the restaurant.

← Previous Page 1 of 10 Next →